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Marcy’s Musing: From Pitch to PO—The Sales Stack

07/21/2025 | Marcy LaRont -- Column: Marcy's Musings
It is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.

July 2025 PCB007 Magazine: Sales—From Pitch to PO

07/18/2025 |
Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.

ViTrox’s HITS 5.0 Empowers Global Partners with Innovative Solutions and Stronger Bonds

07/16/2025 | ViTrox
ViTrox, strives to be the World’s Most Trusted Technology Company, proudly announces the successful conclusion of its fifth edition of High Impact Training for Sales (HITS 5.0), held from 23rd to 27th June 2025 at ViTrox Campus 2.0 and 3.0, located in Batu Kawan Industrial Park, Penang, Malaysia.

The Marketing Minute: The First Step to More Sales—Marketing

07/16/2025 | Brittany Martin -- Column: The Marketing Minute
In today’s competitive B2B landscape, marketing is no longer just a support role; it’s the starting line. Before a PO is ever submitted, marketing has already laid the foundation for the sale. These days, buyers are more informed, selective, and self-guided than ever, and marketing is how they find, evaluate, and build trust in your company.

It’s Only Common Sense: Customer Service Is Sales in Disguise

07/14/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales. 
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