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It’s Only Common Sense: ‘Mad Men’s’ Don Draper on Business and Marketing

06/17/2024 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve always said I’m weary of people who claim they don’t eat meat or watch TV. I’m also amazed by what we can learn from TV, especially good shows like the AMC original program “Mad Men.” This series presented a virtual treasure trove of sayings, ideas, tactics, and strategies. I am not ashamed to admit that I often watched this show with pen and notebook in hand, ready to steal some of the literal pearls of wisdom that fell out of Don Draper’s mouth. If you don’t believe me, go back to season one and watch the episode titled “Carousel.” It still blows me away.

A Memorial Day Holiday Notice

05/27/2024 | Marcy LaRont, PCB007 Magazine
Today is Memorial Day, a federal holiday in the United States. As we celebrate Memorial Day, we are reminded of the sacrifice of American soldiers—from the Revolutionary War to Vietnam, from Korea to the War on Terror. 

It’s Only Common Sense: Would You Join Your Own Company?

05/06/2024 | Dan Beaulieu -- Column: It's Only Common Sense
In the past few years, I have heard many company runners complaining about their workforce. They tell me that the government is paying people too much money not to work, too many young people are not interested in working every day, and there is just not the work ethic there once was when they were young.

New Book on Low-temperature Soldering Now Available

04/17/2024 | I-Connect007
I-Connect007 is pleased to announce that The Printed Circuit Assembler’s Guide to… Low-temperature Soldering, Vol. 2, by subject matter experts at MacDermid Alpha Electronics Solutions, is now available for download.

Thinking Inside the Box for a Change

04/10/2024 | I-Connect007 Editorial Team
In this interview, Joe O’Neil discusses the growing importance of box build from an EMS provider perspective. Supply chain disruptions and the desire to offer more value to customers have fueled interest in box build. Additionally, mass customization is emerging as a trend, allowing for personalized product variations. While Tier 1 companies have mastered this approach, Tier 2 and 3 players hold significant opportunities in the industrial space.
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