It's Only Common Sense: Your Expertise Builds Your Brand
Dan’s Biz Bookshelf: Revisiting 'The Popcorn Report'
I still go back to the education thing. I think for the future, every business, be it assembly, OEM, or board fabrication, the more we help people to understand what is being done, the better the quality of the product will be, there will be less problems and theoretically the price will come down.
Finally, with the IPC standards one of the nice things that has started to happen is that the specification has to have data, and any change to the specification has to be based on data. It's not a matter of opinion, with us giving out very valued opinions based on years and years of experience; it's got to be based on data—which is something that hasn't always happened in the past, but now is fundamental. Then you can use the specifications with a lot of real confidence.
Shaughnessy: Well, I appreciate the great discussion gentlemen. This is interesting information for our readers. Thanks for coming by and putting together this impromptu roundtable.
