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Estimated reading time: 5 minutes

All About Flex: Embracing the Mess
Determining when engineering resources should be invested in a new application is certainly a tightrope walk. But stretching capabilities, investing in capital, and being aggressive are often requirements to staying relevant. And engineers can be pretty ingenious. Often the investment is more a clever technique rather than a new technology. Embrace the mess is a message requiring serious consideration. What does that mean? How can this be done? There are some basic principles.First, management needs to communicate the business plan. Let employees know where you are going and how you expect them to get there. This needs to be done at a 10,000-foot level; it cannot be overly prescriptive. Goals for on-time delivery, scrap reduction, targeted customers, etc., are examples. Historical performance data helps provide context. The management message should indicate a general direction, but the specifics of execution will change as situations evolve. The best decisions are usually made by those employees closest to the problem—but only if they understand what the company is trying to accomplish and the direction the organization has targeted.
Second, empower employees with decision-making responsibility. Obviously, all employees cannot be allowed to make all decisions, but a freedom scale does provide good guidance. This message and direction needs to be discussed as part of communicating the business plan. The various levels of decision-making freedom are:
- Freedom Level 5: Act—routine reporting only
- Freedom Level 4: Act, but advise at once
- Freedom Level 3: Make recommendation and take resulting action
- Freedom Level 2: Ask what to do
- Freedom Level 1: Wait to be told
Different decisions will result in alternative levels of decision-making freedom, but good employees should be encouraged to operate at freedom level 3 at a minimum. With experience and demonstrated prowess, employees climb the ladder.
Third, support and celebrate. This is probably the most difficult. It is entirely possible that incorrect decisions will occur and culture can be crushed if reasonable decisions are second guessed with the benefit of hindsight. Empowerment cannot exist if aggressive decision making is negatively reinforced when early decisions prove inaccurate. For a culture of empowerment to be effective, management needs to support unexpected outcomes. The most important question is, “What was the available information when the decision was made?” Successes need to be sought out, communicated, and celebrated. This helps build a corporate culture that encourages rapid response. Trusting people to understand when they need additional time, or a supervisor’s concurrence, needs to be supported by both words and actions.
Fast-paced change is a fact of life and it’s not going to slow down. Empowerment helps decisions occur by those individuals closest to the problem. Decentralized decision-making helps ensure issues can be addressed promptly. It’s the blocking and tackling that usually wins the game, not the Hail Mary pass. In the printed circuit business world this means several things. Turn quotes quickly. Have back-up staff in place when people are out of office. Don’t leave work with unanswered messages. Keep the ball in the customer’s court. Inform customers about the status of their project. Respond when there is a problem. Embrace the mess…it can be the key to survival.
Dave Becker is vice president of sales and marketing at All Flex Flexible Circuits LLC.
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More Columns from All About Flex
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All About Flex: FAQs on UL Listings for Flexible Circuits
All About Flex: Avoiding Trace Fracturing in a Flexible Circuit
Polyimide vs. Silicone for Flexible Heaters
All About Flex: Copper Thickness Requirements for Flex Circuits
All About Flex: Copper Grain Direction
All About Flex: Options for Purchasing Flexible Heaters