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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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productronica 2015: Isola Supports Developments in Automotive Electronics
December 9, 2015 | Real Time with...productronicaEstimated reading time: Less than a minute
Helmut Kroener gives a perspective on Isola’s European market, whose major segments are industrial and automotive electronics. Driver assistance systems are a huge growth market and demand cost-effective low-dielectric-constant materials capable of 100 gigahertz operation. Developments in electromobility involve high power and require materials to carry high currents at high operating temperatures. Isola are positioned to meet these needs both locally and globally.
Watch the interview here.
Testimonial
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Sweeney Ng - CEE PCBSuggested Items
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/25/2025 | Marcy LaRont, I-Connect007In industry news this past week, I’m putting a focus on sustainability in electronics by highlighting my interview with Kelly Scanlon and Corey Dehmey, and Nolan Johnson’s Meet the Author podcast with Beth Turner of MacDermid Alpha Electronics Solutions. I also chose to spotlight the M&A activity and outlook in the U.S. market and regional market news in India and Mexico.
Accelerated Brand Expansion Reshapes Foldable Phone Market; Apple’s 2026 Entry May Ignite Industry Breakthrough
07/22/2025 | TrendForceTrendForce’s latest forecast estimates that shipments of foldable phones will reach 19.8 million units in 2025, maintaining a market penetration rate of around 1.6%, on par with 2024.
Punching Out: M&A North American PCB and EMS Deals for the First Half of 2025
07/23/2025 | Tom Kastner -- Column: Punching Out!As we entered 2025, the M&A deal world was prepared for a busy year in electronics, plus sentiment for the overall M&A market was bullish. We had “a deal guy” entering the White House, and he’d pledged to support U.S. manufacturing. All signals were green. However, to date, M&A deals this year are around the same as in the first half of 2024.
ViTrox’s HITS 5.0 Empowers Global Partners with Innovative Solutions and Stronger Bonds
07/16/2025 | ViTroxViTrox, strives to be the World’s Most Trusted Technology Company, proudly announces the successful conclusion of its fifth edition of High Impact Training for Sales (HITS 5.0), held from 23rd to 27th June 2025 at ViTrox Campus 2.0 and 3.0, located in Batu Kawan Industrial Park, Penang, Malaysia.