Estimated reading time: 4 minutes

Selling Like a Missionary

Think about the feeling. Really take a minute, close your eyes, and try to imagine what that would be like—what it would be like to have the chance to sell a product so great, so innovative, so exciting that you just can’t wait to get out there and tell people about it.

You got it? Do you feel it? That, ladies and gentlemen, is what is called passion. That feeling you have when you think about being able to sell the greatest product in the world, that sheer elation you are feeling is passion, and it’s passion that you need to be a great sales person. It’s passion that you need to sell like a missionary with the same zeal and absolute belief that a missionary has to have to convert people.

Does this all sound pretty far-fetched to you? Does this sound like some kind of impossible dream that I’ve made up just to make a point?

Well, it’s not. If you study all of the great sales people in the history of the world, from Perot to Jobs, from Ziglar to Peters, they all have one thing in common—they all had passion. They all absolutely believed not only in their products but in their ability to sell those products because they also had something else that comes with selling with passion—they had confidence.

As we start this new year, it’s time that you started finding that passion. It’s time that you found a way to be as excited about your product as if you were selling the most important product in the history of the world, because in the end you are.

I don’t care if you’re selling printed circuit boards or components or cars, it is your sacred duty as a sales professional to sell your product with the same passion and confidence as if you were selling the best products in the world. Because you are. You have to be convinced that you have the best product before you can convince a customer that it is the best product. If you cannot do that, if you cannot even convince yourself of this, how are you going to convince others?

So, find a way. Look at all of great things your product does. Convince yourself to the point of unshakable belief that you are selling the best product on the market today and you will find that passion and then, and only then, will you be able to convince your customers that it is the best product on the market today. It’s only common sense.

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