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It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

Wisdom From Data-center Power Pioneer Mike Mosman

09/02/2025 | Barry Matties, I-Connect007
Few engineers have moved the levers of modern electronics more decisively than Mike Mosman. From the pre-email computer rooms of the 1980s to today’s hyperscale campuses cranking out AI cycles, the retired power engineer and co-founder of CCG Facilities Integration has spent four decades proving that uptime is a design discipline, not a hope.

Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor

08/26/2025 | John Watson -- Column: Elementary, Mr. Watson
I’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.

Target Condition: Floor Planning Without a Floor

08/27/2025 | Kelly Dack -- Column: Target Condition
By a show of hands, how many PCB designers have been asked to start a layout without a board outline, keep-out zones, or even height constraints? How many have had to work within a specific enclosure before the schematic was finalized? If this sounds familiar, you're not alone. Starting a PCB layout without critical constraints is like hiring an interior designer to buy furniture and carpet for a house you haven’t even purchased yet, or, even worse, trying to fit four bedrooms' worth of furniture in a one-room cabin.

I-Connect007 Editor's Choice: Five Must-Reads for the Week

08/22/2025 | Andy Shaughnessy, I-Connect007
In this week’s roundup, we have a variety of articles covering design, manufacturing, sustainability, and, of course, tariff negotiations. We have a milestone anniversary to celebrate as well, with Dan Beaulieu about to publish his 1,000th column. When does Dan even sleep? Here’s to hoping that we have 1,000 more weeks of "It’s Only Common Sense."
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