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MEMSIC Receives Innovation Award from Frost & Sullivan
March 31, 2016 | Frost & SullivanEstimated reading time: 3 minutes
Based on recent analysis of key companies involved in the AMR sensors market, Frost & Sullivan recognizes MEMSIC, Inc as the recipient of the 2016 North American Technology Innovation award. By investing in innovative and effective processes, design, and manufacturing capabilities, MEMSIC has positioned AMR sensor technology to take market share away from Hall sensors, which have performance challenges and limitations.
Compared to Hall magnetic sensors, AMR sensors provide technical advantages, such as a wider air gap; more sensitivity, particularly at room temperature; better immunity to vibrations; and the ability to consume less power.
“In competing with Hall sensors, AMR sensors face the challenge of achieving cost reduction while also optimizing the performance and minimizing the size of AMR sensors,” said Peter Adrian, Frost & Sullivan, Principal Analyst and Research Manager, TechVision Division. “MEMSIC’s AMR sensors are available at the same cost or less than Hall sensors, while also offering higher bandwidth, higher dynamic range and sensitivity, and lower power consumption.”
Available in dual-axis and tri-axial configurations in small integrated circuit (IC) packages, MEMSIC’s AMR sensor technology and product portfolio provide superior performance, compared to competing products, with respect to parameters such as accuracy, resolution, signal-to-noise ratio, and range. Furthermore, MEMSIC can provide a single-chip solution that integrates a 3-axis AMR sensor and integrated signal conditioning, created using wafer-level packaging. Such a solution is more compact and cost effective than combo sensors that use separate chips. The technology offers an extended magnetic field range of 100 gauss, even when measurements occur at a 45-degree angle, which allows AMR sensors to be used beyond low-field applications.
MEMSIC’s AMR sensors are already implemented in consumer electronics such as smartphones and tablets. The company is striving to expand into diverse applications such as current sensors for applications, including servers, motor control, solar inverters, power supplies, and smart traffic control.
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