-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Book Review: Mark Goulston’s “Talking to Crazy”
April 8, 2016 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 1 minute
Talking to Crazy: How to Deal with the Irrational and Impossible People in your Life
By Mark Goulston
Copyright 2016 Amacom
Price: $24.95
Pages: 259 with index
We call know crazy. We all know people who are somewhat irrational or even completely bonkers! But we don’t know how to deal with them, right? Well, put that in the past tense. We did not know how to deal with them until this new book came along.
This is a surprisingly informative and pertinent book. I have to say that I was pleasantly surprised by Mark Goulston’s new book Talking to Crazy: How to Deal with the Irrational and Impossible People in your Life. I picked it up because I thought it would make me smile. I also thought I might just get something out of it because, like you, I know some pretty crazy people. But I was stunned by how effective the advice in this book is, and how much it pertains to my business life as a consultant.
The author is a psychiatrist as well as business coach, so he can write about both sides of an issue. He explains why people act the way they do and how to deal with them.
I especially liked his case studies that used real-life examples to show us how to act with certain people with specific disorders. There is an example of the older software developer who has to deal with a bunch of young Turks who start working with him and want to change everything he has worked on for 15 years. He finds himself getting madder and madder until he starts using a technique he learned from his wife, who in turn learned it from Dr. Goulston. He levels with the younger employees, explains the way he feels, apologizes, and asks for their help in attaining a middle ground where they all benefit from one another’s cooperation, and in the end producing a better product.
This is just one many examples of how to deal with tough people in tough situations. I strongly recommend that you buy this book, read it and keep it handy because you will find it infinitely useful, no matter what profession or life situation you are in. This is good book to have around
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Global Sourcing Spotlight: Risk Management Strategies in Global Sourcing
07/23/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn the global economy, businesses rely increasingly on international suppliers to optimize costs, enhance product quality, and expand market reach. However, global sourcing has a range of risks that can disrupt supply chains, inflate costs, and damage brand reputations. To mitigate these challenges and ensure business continuity, implement robust risk management strategies. Here are some critical risk management approaches to global sourcing, supported by real-world examples and actionable insights.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
It’s Only Common Sense: Knowing When to Walk Away
07/21/2025 | Dan Beaulieu -- Column: It's Only Common SenseKnowing when to walk away is as critical as knowing when to say yes. It might feel counterintuitive, especially when every deal seems like an opportunity, but successful professionals often have mastered the art of stepping back when a deal, partnership, or customer no longer aligns with their goals, values, or long-term strategy.
Dan’s Biz Bookshelf: ‘Elevate: Push Beyond Your Limits'
07/16/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfI have read a lot of business books over the years. Some inspire, some educate, and a few do both while also shifting the way we approach leadership and personal growth. Robert Glazer’s "Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others" falls into the latter category.