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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Mentor Graphics Names New Americas Sales Executive
April 21, 2016 | PRNewswireEstimated reading time: 1 minute

Mentor Graphics Corporation has announced the appointment of Veronica Watson as vice president, Regional Sales for the Americas.
Ms. Watson was previously corporate vice president, Strategic Partnerships at Cadence Design Systems. Her tenure at Cadence over a decade included corporate VP positions in North American Sales, Asia Pacific Field Operations, Global Accounts and Worldwide Verification Sales. Prior to Cadence, she held international sales management positions at Verisity, Axis Systems, and Avant! She has a B.S. in Electrical and Electronics Engineering from Northwestern University.
"With over 20 years experience leading complex enterprise software sales teams worldwide, Veronica's wide-ranging skills and industry knowledge will serve Mentor well as we continue to scale up our business," said Mike Ellow, Mentor Graphics senior vice president, World Trade.
"I have been impressed with the calibre of the Mentor Graphics sales organization," said Veronica Watson. "I am looking forward to building on the momentum already achieved and contributing to the company's strategy for continued growth through our industry-leading portfolio."
About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world's most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777.
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