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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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RTW IPC APEX EXPO: ASC's Vardya Talks Strategies for Growth
May 31, 2016 | Real Time with...IPCEstimated reading time: Less than a minute

American Standard Circuits (ASC) CEO Anaya Vardya talks with I-Connect007’s Steve Williams about the company’s strategies for continued growth. One such strategy includes expanding its product mix, which includes LED boards, RF circuits and RF hybrids, metal-back boards, and flex and rigid-flex PCBs.
Vardya also discusses ASC's three-pronged investment strategy: Investing in equipment, software to make it easier to run the business, and, of course, people.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Real Time with... IPC APEX EXPO 2025: Discover Comprehensive PCB Solutions with American Standard Circuits
04/01/2025 | Real Time with...IPC APEX EXPOAnaya Vardya, CEO of American Standard Circuits, highlights the company's dedication to offering complete PCB solutions. The company provides free design packages and caters to various sectors, including military and telecommunications.
Standard of Excellence: Anticipating Customer Needs Early and Often
03/26/2025 | Anaya Vardya -- Column: Standard of ExcellenceSuccessful companies don’t simply respond to customer needs, they anticipate them. The heart of excellent customer service lies in being proactive, where businesses foresee challenges, provide solutions, and create opportunities before customers know they need them. Here are seven ways to anticipate customer needs and implement them to ensure successful outcomes.
Standard of Excellence: The Power of Personalization in Customer Care
02/19/2025 | Anaya Vardya -- Column: Standard of ExcellenceProviding outstanding customer care is essential, yet many companies struggle to deliver service that leaves a lasting, positive impression. The secret lies in personalization. When you tailor your services to meet the unique needs of your customers, you win their loyalty and position yourself as a partner in their success. Here’s how personalization can transform your customer care strategy and elevate your business.
American Standard Circuits Earns IATF 16949 Automotive Re-Certification
12/05/2024 | American Standard CircuitsAnaya Vardya, President and CEO of American Standard Circuits and ASC Sunstone has announced that his company’s West Chicago Division has passed their recent IATF 16949 Automotive re-certification.
ASC Sunstone Circuits to Exhibit at the Anaheim Electronics & Manufacturing Show (AEMS) 2024
09/16/2024 | ASC SunstoneAmerican Standard Circuits | ASC Sunstone will be exhibiting at the Anaheim Electronics & Manufacturing Show 2024 to be held October 2-3 at the Anaheim Conventions Center in Anaheim, California.