Catching up with Frank Bevans—the PCB Industry’s Premier Photographer

Estimated reading time: 17 minutes

Dan: You also did some work in the music industry for some company that made handmade amps or something?  

Frank: I’ve photographed for a number of companies in the music industry. Mesa Boogie Engineering is an American company that makes handmade guitar/bass tube amplifiers for the who’s who in the rock, country and jazz worlds. For many years, I did high-end still photography of their products and high-end photography and videography of the artists who use their amplifiers. In addition to studio photography, I did many of the shoots (both of artists and products) on-location. I traveled with Tim McKee, artist relations, to photograph and videotape many artists using, and talking about using, Mesa gear. Being behind the scenes at major concert events is very entertaining.

Dan: So what’s it like working with famous people?

Frank: What’s most interesting to me about photographing famous people is that, plain and simple, they are people. They are famous for the things they’ve done, they have magazine articles written about them, they are on TV or even in movies, but really, these are real people who have chosen high-profile professions. They are just regular folks who just so happen to be in the media. I think that the majority of them never really set out to become an icon. The media makes them bigger than life. Becoming familiar with a person is the best way for me to get a genuine portrait of them. But most of all I enjoy getting to know who the real person is, spending time finding out where they’re coming from and I find that, no matter who they are on stage, they are some of the nicest people I’ve ever had a chance to meet and I enjoy their company.

Dan: Frank, what are you up to these days?

Frank: Well, as always, I am constantly improving my processes and strengthening my abilities in my craft. Staying current is an ongoing part of my everyday life. Finding cost-effective ways to bring more value to my clients is also a big part of that process.

Dan: And you still work in our industry as well right? How do people hire you?

Frank: Well, it is actually simple to do. I am very accessible thanks to all the modern gadgets that we have nowadays. They are always welcome to call me. They can also email me, or text me, or message me. I welcome people to contact me to talk about how photography and videography might help their business. Even if they aren’t super clear about what they want as an end result, I am here to help brainstorm and come up with a cost-effective way to boost their marketing needs with my services.

Dan: Can you talk about the services you offer?

Frank: I have a full-service photography/videography studio to produce high-impact images of products, still life and conceptual-pictures. I also go on location to photograph and/or video my client’s facility, their products, their staff, and their equipment. I should add that photographing professionally for 30 years has taught me a lot about how to produce high quality, high-impact photography and video for my clients, both cost effectively and efficiently. My clients receive in-depth service that provides not only the most amazing pictures that can be made but also the attention required to successfully nurture their story.

I know in my heart that every client has a different story to tell. Every client has a different vision of what their company is and where it needs to go. I am versatile and resourceful and am able to help each of my clients by capturing images that are unique to their vision.

Generally, whatever it is that I photograph for a client sells; throughout the years it’s tried and true. Anything from jewelry, cars, mountain bikes, computers, giant plating equipment, drilling machines, rock and roll amplifiers, guitars, whatever the subject is that I photograph, equates to sales. My work is the conduit between my customer and their customers. My clients use the work that I create for their websites, press releases, brochures, tradeshow material, in-house videos for teaching uses, as well as external videos for the public, billboards, banners...

I believe that I become fully engaged in what my clients’ needs are. To me it is more than just about a job, it is about the relationship and delivering the best end product.

Dan: Frank, this is the part of the interview where you get to give your pitch. Why should anyone call Frank Bevans Photography?

Frank: Well, I think that 30 years in the industry has given me a lot of collective knowledge. That knowledge, combined with my resourcefulness, my love for my craft and my genuine heartfelt need to do the very best I can for my client, gives you a damn good reason to call me. Our current photography tour promotion is another good reason.

Dan: What is that?

Frank: Between now and the fall of 2016, Frank Bevans Photography is offering high-end packages at a special discount. These professional photos of products, people and facilities will allow participating companies to jump-start and enhance their current marketing campaigns.

Dan: How have you kept up with the current marketing needs of your clients? 

Frank: I’ve stayed current with technology as it pertains to photography, but have also expanded my services to include videography. Frank Bevans Photography is already known to produce high-quality, high-impact images; I’ve applied that same quality to my videos. I am looking forward to working within the PCB industry as well as with the many supporting OEMs, to offer a myriad of media products. Of course those are all part of my services.

Dan: So what’s next for you, Frank?

Frank: I plan to continue working commercially, of course, and will always nurture my nature and still life photography. I also really enjoy teaching photography. I feel that it is an honor to teach everything from the basics to advanced techniques. I love the idea of inspiring a new generation of photographers who will carry the torch on into the future world of photography.

Dan: Frank, thanks for taking the time to talk with me today.

Frank: Always a pleasure, Dan. I really appreciate the opportunity to share my story.  

Below is all of Frank’s contact information. For those of you who care enough about your marketing materials, your company and your image to use the very best in the business, get in touch with Frank and have him take care of your next project.

Phone: 530-333-1014 

Website:  www.fbphoto.com  

Email:   frankbevans@mac.com   

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