The Chemical Connection: Sales Organization from a Capital Equipment Perspective
Marcy’s Musings: From Pitch to PO—The Sales Stack
It’s Only Common Sense: Knowing When to Walk Away
Book Review: Pinterest Power
July 25, 2016 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 1 minute
Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network
By Jason Miles and Karen Lacey
Copyright 2013/McGraw Hill
Price: $20
230 pages with index
If you’re interested in Pinterest, this is the right book for you.
Let’s be honest: Pinterest is hot right now. It’s so hot there are shelves full of books about what Pinterest is, what you do with it, and how you can increase your business by using it.
I’ve read a number of these books. But if you want the definitive book on Pinterest, this is the book for you: Pinterest Power: Market your Business, Sell your Products, and Build Your Brand on the World’s Hottest Social Network.
If you are a marketer who is interested in jumping aboard the Pinterest wagon, this is the one book you should read and keep around for future reference. This book covers everything from what Pinterest is exactly to how to use it to enhance your marketing and get your products virally out there in front of hundreds of thousands of people.
Particularly valuable, to me, is the way authors Jason Miles and Karen Lacey explain the potential of Pinterest with actual cases. They provide real-life stories of how Pinterest, when utilized the right way, has enhanced organizations’ marketing reach further and faster than anything else in social media. The authors’ use of real-life examples by real people sold sold me on using Pinterest in my consulting business.
Full disclosure: I bought this book with a great deal of skepticism. I was really tired of hearing everyone talk about Pinterest, so I decided that I would get it over with once and for all and find out exactly what Pinterest is and why it’s such a big deal. I assumed I’d read the book and move on.
But that is not what happened. This book did a true conversion job on me, and I am sure it will do the same for you as well. Check it out and decide for yourself.
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