The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Pure-play PLC Smart Meter Shipments in Europe will Peak in 2017
October 19, 2017 | Berg InsightEstimated reading time: 2 minutes
Annual shipments of smart electricity meters in Europe will grow by 71% in 2017 to reach 23.1 million units, according to a new research report from the M2M/IoT analyst firm Berg Insight. Growth is driven by accelerating deployments in France, Italy and the UK that coincide with the final phase of the nationwide rollout in Spain. The great majority of the devices deployed in 2017 use powerline communication (PLC). Already in 2018, shipments of PLC smart meters are however expected to start to decline, even as the market remains strong. Instead radio-based technologies like 4G cellular (LTE-M/NB-IoT) and RF mesh will increase their market shares.
“France and Spain will be the last major countries in Western Europe to deploy pure-play PLC smart metering solutions”, says Tobias Ryberg, Senior Analyst, Berg Insight. “Italy is switching to hybrid PLC/RF communication for improved reliability in the second-generation rollout starting this year. The UK and the Netherlands focus on 2G/4G cellular technologies and in Scandinavia, RF mesh networks have come to dominate the market”.
Berg Insight believes that IoT-optimised cellular technologies such as LTE-M/NB-IoT and RF mesh networks will steadily increase their market shares in smart metering over the next 5–10 years. The shift from 2G to 4G/5G will eventually offer improved performance at lower cost. LTE-M will probably be the most suitable alternative for smart electricity metering, while NB-IoT will cover the needs in smart gas and water metering. At the same time, the standardisation of RF mesh networks by the Wi-SUN Alliance and other standard bodies has a good potential for establishing a thriving ecosystem for connected products in the smart cities and smart energy markets.
About Berg Insight
Berg Insight is a dedicated M2M/IoT market research firm based in Sweden. We have been specialising in all major M2M/IoT verticals such as fleet management, car telematics, smart metering, smart homes, mHealth and industrial M2M since 2004. Our vision is to be the most valuable source of intelligence for our customers. Berg Insight offers numerous market reports, detailed market forecast databases and advisory services. We provide custom research tailored to your requirements including focussed research papers, business case analysis, go-to-market strategies and bespoke market forecasting. We have provided analytical services to 850 clients in 70 countries on six continents to date. Our customers range from many of the world’s largest mobile operators, IT companies and telecom vendors, to venture capitalists, technology start-ups and specialist consultants.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Schweizer Ends Staff Restructuring Measures and Short-Time Working at the Schramberg Site
10/01/2025 | Schweizer Electronic AGSchweizer Electronic AG has implemented comprehensive measures to adjust its cost and personnel structure at its Schramberg site due to strong market fluctuations in the automotive and industrial electronics sector. Thanks to the successful restructuring, short-time working can now be ended with immediate effect. A stable order situation is expected for the fourth quarter, with signs of growth momentum returning in 2026.