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Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
In this issue, the biggest names in PCB manufacturing share their economic outlook for the upcoming year and beyond. As you will see, they were all bullish on our industry, but there was some apprehension as well. No one wants to get burned by another the supply chain disruption.
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Book Review: Lead Right for Your Company’s TypeOctober 25, 2017 | Dan Beaulieu, D.B. Management Group
Estimated reading time: 1 minute
Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise
Author: William E. Schneider
How could an executive who was successful at Apple be such a dismal failure at Penney’s? Why are certain people great at leading one company and then terrible at leading another company? Give up? It’s simple: All companies are different and what works with one company will not necessarily work at another.
In this unique book, William Schneider, a consulting psychologist focused on corporate leadership, identifies four types of companies and how to lead and manage them. These types of companies are categorized as follows:
- Predictable and Dependable: Companies that provide basic, reliable products or services. Examples: utilities, retail banks, FedEx, J.C. Penney, Walmart, NASA.
- Enrichment: Enterprises dedicated to personal development or improving lives. Examples: Habitat for Humanity, KinderCare, Patagonia, The Body Shop.
- Best-In Class: Standard-setters that excel at creating distinctive products and experiences. Examples: Tiffany, Rolls Royce, Four Seasons Hotel, Apple.
- Customized: Companies that deliver a tailored solution for each unique customer. Examples: Interior design specialists, executive search firms, PR agencies.
He then discusses the best management style for each of these types of companies. What I liked is that he provides a unique guide so that you can discover what type of company you have and then, along with that, the best ways to lead your company including specific tips and tools that will work with your organization.
Schneider has written the book in such a comprehensive way that it’s like having your own corporate psychologist for only the price of buying this book and the time it takes to read it.
Two very focused and particularly helpful sections are included in the book. The first concerns connecting your customer promise with chapters on your company’s focus, configuration, integration, balance, and adaptation. If you don’t read anything else in this book you will have gotten your money’s worth just by reading this section. Second, the appendix, which provides valuable analytics to validate assessments available for your own company’s use.
I cannot stress enough how important this book is for anyone who is running a company and particularly for anyone who is moving from a leadership position in one company to the same in another. Buy and read this book before you start at the new company.
Rogers Corporation announced that it has signed a lease on a factory in Monterrey, Mexico for advanced busbar manufacturing and engineering services.
There is something so authentic about Brian Tracy books and this one is no exception. 'How the Best Leaders Lead' is actually more of a manual on how to become a leader in a very short time. In short but cogent chapters, he explains what it takes to assume the leadership role in any organization or company effectively. This is a great book for everyone, and I mean everyone, whether or not they are leaders today. Don’t pass this one up!
The Sparton Board of Directors has named Donnelly Bohan President & CEO of Sparton. Bohan will join Sparton and assume its leadership on March 4, 2024. She is replacing Tracy Howard who served as the company’s President and Chief Executive Officer since December 2021.
Intel Foundry Services (IFS) and Cadence Design Systems, Inc. (Nasdaq: CDNS) announced they have expanded their partnership and entered into a multiyear strategic agreement to jointly develop a portfolio of key customized IP, optimized design flows and techniques for Intel 18A technology featuring RibbonFET gate-all-around transistors and PowerVia backside power delivery.
Austin American Technology (AAT) proudly announces the appointment of Todd Rountree as Chief Executive Officer (CEO). With nearly 8 years of dedicated service as President and COO, Rountree brings a wealth of experience and a proven track record of leadership to his new role.