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Finding Your Marketing Niche in a Crowded PCB Industry

03/10/2026 | Richard Nichols, GreenSource Engineering
I recently made a flippant comment on LinkedIn, “All marketing and no trousers,” hinting that marketing campaigns often do not have a tangible product to market and the campaign is marketing a concept or a gut feeling. For PCB and IC substrate manufacturers, this poses a great risk for unsuccessful campaigns and the opportunity to innovate in an increasingly competitive and global landscape. This compels them to rapidly adapt their strategies, particularly in marketing, as they vie for market share amid a surge of very capable international players.

Global TV Shipments Remain Flat at 61.5 Million in 4Q25 Despite 25% Decline in China

03/04/2026 | BUSINESS WIRE
Global TV shipments remained flat year-on-year at 61.5 million units in 4Q25, despite a sharp decline in China, according to data from Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 4Q25. Shipments in China fell by 25.3% year-on-year, as government subsidies ended and many consumers brought forward upgrades over the past year.

It’s Only Common Sense: Reinvention Is a Fundamental Leadership Responsibility

03/02/2026 | Dan Beaulieu -- Column: It's Only Common Sense
If you’re waiting until the numbers drop, the customers leave, or your competitors catch up before you reinvent your business practices, you’ve already lost. Reinvention is a fundamental leadership responsibility, and successful companies reinvent themselves before they have to. They see it not as a rescue mission, but as a rhythm: questioning, disrupting, and rebuilding before market forces force their hand. Leaders who change only when cornered are followers pretending to lead.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/13/2026 | Michelle Te, I-Connect007
This week, I’ve taken some extra time to better learn some video and photo editing software programs we use at I-Connect007. You’ll want to check out my LinkedIn video to see how I brought my avatar to life for this week’s must-reads! The items I’m highlighting this week are also about learning something new, from Pete Starkey’s thorough three-day review of the EIPC Winter Conference in Aix-en-Provence, France, to what’s on the horizon for advanced electronics packaging. I also share details about the new Design Village at APEX EXPO 2026, preview a new column from Remtec’s Chandra Gupta, and discuss why marketing isn’t a one-and-done deal.

EIPC Winter Conference 2026 Review: The Keynote Sessions

02/11/2026 | Pete Starkey, I-Connect007
Aix-en-Provence (pronounced “ex-ahn-pro-vonse”), a historic city and commune in the south of France, about 20 miles north of Marseille, was the pleasant venue for EIPC’s Winter Conference in early February. Industry delegates from 11 European countries, as well as from the U.S. and China, gathered at the Renaissance Hotel for a two-day programme, “Driving the Future: Innovation, Energy, and Sustainability in PCB Technology.” An added attraction was a privileged visit to the ITER fusion power project at the Cadarache research and development centre.
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