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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
April 22, 2022 | Andy Shaughnessy, I-Connect007Estimated reading time: 2 minutes

It’s been a busy week in this industry, and we have news and articles from the PCB design, fabrication, and assembly communities. The roller coaster ride continues, with whiplash-inducing news from IPC about March North American shipment—they’re up from February but down from the same period a year ago.
We also have articles that cover everything from upskilling your labor force to using big data to help bring manufacturing back to North America. We have a review of one of our latest books, Printed Circuit Designer’s Guide to… Stackups: The Design within the Design, and a great column by Anaya Vardya about the need for American manufacturers to stop viewing one another as adversaries and start working together. We’re down to 200 domestic fabricators; cooperation may be the only answer.
As Ben Franklin said, “We must, indeed, all hang together or, most assuredly, we shall all hang separately.”
IPC Releases PCB Industry Results for March 2022
Published April 22
Good news, bad news: According to IPC, March North American PCB shipments rose 5.6% over the previous month but fell 11.7% YOY. As Shawn DuBravac says, supply chain issues are improving just as orders are dropping in various markets. Never a dull moment in this industry.
Training the Future Manufacturing Labor Force
Published April 19
There’s been a lot of talk about the need to “upskill” the PCB manufacturing labor force, but what does that entail, exactly? In this interview, Michael Connella, Matt Stevenson, and Debra Coburn discuss Sunstone Circuits’ plans to keep their staff trained on the latest in fabrication technology and processes.
Big Data Can Bring Your Business Back
Published April 20
It’s all about data. In this industry, you either manage your data or you get left behind. But big data may provide the advantage that North America needs to regain some of the work lost to overseas companies. In this article, Siemens’ Zac Elliott explains how big data just might be the differentiator that American companies have been waiting for.
The Printed Circuit Designer’s Guide to… Stackups: The Design within the Design
Published April 18
The I-Connect007 book Printed Circuit Designer’s Guide to… Stackups: The Design within the Design has been flying off our virtual newsstand. No wonder: The stackup may be the most important part of your PCB design. One of our readers, signal integrity engineer Skyler Sopp, has written a review of this timely tome. Check it out.
Standard of Excellence: From Adversaries to Collaborators—Let’s Do This Together
Published April 20
Columnist Anaya Vardya makes a great point here: “Our domestic PCB industry could have stood stronger and been much more vibrant today if we had stood together, shoulder to shoulder as one united industry. But alas, we did not, and today this what we have: fewer than 200 companies striving to stay alive with our wagons still moving in a straight and vulnerable line instead of coming together in a circle of strength.” Don’t miss this column.
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The Government Circuit: Three Inescapable Conclusions About Global Trade Policies
07/17/2025 | Chris Mitchell -- Column: The Government CircuitAmid a series of recent moves by U.S. President Donald Trump to escalate trade policy pressure on key U.S. partners, including Europe, Canada, Mexico, Japan, and Malaysia, the Global Electronics Association’s recent report on global trade flows in the electronics industry is overflowing with relevant insights. The main message is that electronics supply chains are more globally integrated than any other industry, surpassing even the automotive sector in cross-border complexity.
The Wire Association International’s Wire Expo to Co-Locate with the Electrical Wire Processing Technology Expo (EWPTE)
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The Pulse: Design Constraints for the Next Generation
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Flexible Circuit Technologies Welcomes Regional Business Development Manager Derek Rossberg
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IPC Hall of Fame Spotlight Series: Highlighting Lionel Fullwood
07/15/2025 | Dan Feinberg, I-Connect007Many IPC members who have contributed significantly to IPC and our industry have been awarded the IPC Raymond E. Pritchard Hall of Fame (HOF) Award. Though many early HOF members have passed away and are unknown to today’s IPC membership, their contributions still resonate. This special series on IPC Hall of Fame members provides a reminder of who was honored and why. As a bonus, for those who are still around, we get to find out what these talented individuals are up to today.