It’s Only Common Sense: Selling to Today's Generation of Buyers
Dan’s Biz Bookshelf: ‘Believe in Better'
The Big Picture: Our Big ‘Why’ in the Age of AI
Momentum at Electrolube / MacDermid Alpha
November 16, 2022 | Real Time with...SMTAIEstimated reading time: Less than a minute
We talk with Beth Turner, senior technical director, about how the integration between Electrolube and MacDermid Alpha is proceeding, especially the added momentum the new organization is bringing to product development. Beth also outlines some of the key customer needs that are driving product R&D.
If you couldn't make it to Minneapolis for SMTA International, don't worry. Our Real Time with... SMTAI 2022 program features a variety of interviews with the industry's top engineers, managers and executives.
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