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It’s Only Common Sense: Saving a Great Customer When Things Go Wrong

07/08/2024 | Dan Beaulieu -- Column: It's Only Common Sense
Handling a serious problem with a long-time customer, especially when both parties share some blame, requires a delicate balance of diplomacy, accountability, and strategic thinking. The goal is to resolve the disagreement without sacrificing the valuable relationship. The last thing you want to do is win the battle and lose the war. The customer is always right even when they are not. It is your job as the supplier to keep the relationship alive.

Dan’s Biz Bookshelf: 'The Practice: Shipping Creative Work'

06/27/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
As you must know by now, I am an unabashed fan of Seth Godin and an equally unabashed fan of this particular book. Out of all of Seth’s books, and there are a lot of good ones in the 20-plus he has written, this one motivates me the most. I go back to it repeatedly when I’m stuck in the middle of a creative project and I need a good swift kick in the you-know-what to get moving.

Inspiring the Next Generation of Rocket Scientists: Orbex Completes School Tours Across the North of Scotland

07/02/2024 | Orbex
School pupils, ages 14 to 17, at Forres Academy are the latest pupils to learn about rocket science, satellites, and the growing Scottish space industry, following a visit from Forres-based Orbex.

Nolan’s Notes: Plenty to Say About Certification

07/02/2024 | Nolan Johnson -- Column: Nolan's Notes
Certifications, as it turns out, come in some of the most unexpected places. MIT, for example, known for producing some of the top scientific minds in the United States, also has a program for pirates. We hope it’s just an idea meant to bring a bit of levity to what can be a fairly demanding and exacting institution of higher learning.

Shane Whiteside Appointed as New PCBAA Chair

07/02/2024 | Marcy LaRont, PCB007 Magazine
Summit Interconnect President and CEO Shane Whiteside was recently appointed as chair of the Printed Circuit Board Association of America (PCBAA), replacing Travis Kelly, CEO of Isola Group. Shane’s distinguished career in PCB manufacturing and leadership spans several decades, so this new role lends itself well to PCBAA’s mission as an important advocacy vehicle for the PCB industry.
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