-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
A Promising Future for Automation
March 21, 2023 | Christopher Bonsell, ChemcutEstimated reading time: 2 minutes

This year, I had the great opportunity to come to IPC APEX EXPO in San Diego as a contributing member in Chemcut’s booth. Being an exhibitor is always interesting because you never know what you will learn or who you will meet. Truly, it seems that every IPC APEX EXPO is an eye-opening experience. This was the second show I attended, and last year I was amazed to see how in-depth and interconnected the electronics industry is. Seeing how many different companies contribute to manufacturing today’s core technology never fails to impress me. The lesson I learned from this year’s show is slightly different, but I think it can offer some useful insights to manufacturers in the PCB industry.
The theme that came up the most in my conversations this year was the industry’s push for automation and the implementation of robotics. From what I noticed, the demand for this seems to be even greater than last year. What is interesting about this is that today’s robotics are not exactly a brand-new technology, although they are essentially new in how they are applied to manufacturing products like PCBs. This is because, for a long time, most PCBs have been primarily manufactured overseas. Now that there is a major push to bring manufacturing back to the United States, people in the industry are looking to adapt their PCB fabrication process accordingly.
At last year’s IPC APEX EXPO, automation technology was undoubtedly in the spotlight. While that was still the case this year, the overall number of people seeking that technology was much higher. This growing demand can likely be attributed to the reshoring of PCB manufacturing, but I think it is also due to the industry just now beginning to understand the capabilities of today’s technology.
Another theme that came up in my conversations was that people underestimate the versatility of newer technology. In some cases, they were concerned that they would not be able to implement tools like robotic loaders with their current equipment. It may surprise those people to hear that this is not a major issue anymore. With the flexibility of today’s technology, you can virtually integrate it with any piece of equipment you have, whether old or new. This is typical for many automation technologies. After this year’s show, I believe more people will recognize this, and we will see them implementing automated solutions into their current manufacturing processes. From there, we will see a major improvement throughout the whole PCB industry as well as the industries it supports.
This year’s IPC APEX EXPO certainly gave me some insights into the electronics industry and where it will be soon. If you had the chance to visit the Chemcut booth while at the conference, thank you for stopping by. If you did not get the chance, please consider stopping by next year. Even if you are not involved in the PCB industry, it is always insightful to have conversations with people with outside perspectives.
Christopher Bonsell is a regular columnist for I-Connect007. To read his columns or contact Bonsell, click here.
This article originally appeared in the 2023 edition of Show & Tell Magazine.
Suggested Items
Compal Announces Completion of New Automotive Electronics Facility in Poland, Signaling Strategic Growth in Europe
06/30/2025 | Compal Electronics Inc.Compal Electronics is proud to announce the completion of Phase One of its new manufacturing facility in Czeladź, Silesian Voivodeship, Poland, marking a major milestone in its strategic expansion into the European automotive electronics market.
Leadership Development Continues at Incap Slovakia
06/30/2025 | IncapIncap Slovakia has launched the first leadership development training of 2025 as part of its ongoing Team Leaders Academy programme.
Incap Estonia Recognized with Second Golden Label for Responsible Business
06/27/2025 | IncapIncap Electronics Estonia has been awarded a golden label by the Responsible Business Forum in Estonia for the second time. The responsible business label is a prestigious symbol in Estonia that identifies entrepreneurs and organisations that demonstrate excellence in environmental, social, and economic responsibility.
TRI Unveils New Multi-Camera AOI, TR7500 SIII Ultra
06/27/2025 | TRITest Research, Inc. (TRI), the leading test and inspection systems provider for the electronics manufacturing industry, proudly introduces the new TR7500 SIII Ultra.
TT Electronics Achieves ISO 13485 Medical Certification at Mexicali EMS Facility
06/27/2025 | TT ElectronicsThis milestone underscores TT Electronics’ commitment to delivering high-quality, compliant, and reliable manufacturing solutions to its global customers in healthcare and life sciences.