-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueVoices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
It's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
A Promising Future for Automation
March 21, 2023 | Christopher Bonsell, ChemcutEstimated reading time: 2 minutes

This year, I had the great opportunity to come to IPC APEX EXPO in San Diego as a contributing member in Chemcut’s booth. Being an exhibitor is always interesting because you never know what you will learn or who you will meet. Truly, it seems that every IPC APEX EXPO is an eye-opening experience. This was the second show I attended, and last year I was amazed to see how in-depth and interconnected the electronics industry is. Seeing how many different companies contribute to manufacturing today’s core technology never fails to impress me. The lesson I learned from this year’s show is slightly different, but I think it can offer some useful insights to manufacturers in the PCB industry.
The theme that came up the most in my conversations this year was the industry’s push for automation and the implementation of robotics. From what I noticed, the demand for this seems to be even greater than last year. What is interesting about this is that today’s robotics are not exactly a brand-new technology, although they are essentially new in how they are applied to manufacturing products like PCBs. This is because, for a long time, most PCBs have been primarily manufactured overseas. Now that there is a major push to bring manufacturing back to the United States, people in the industry are looking to adapt their PCB fabrication process accordingly.
At last year’s IPC APEX EXPO, automation technology was undoubtedly in the spotlight. While that was still the case this year, the overall number of people seeking that technology was much higher. This growing demand can likely be attributed to the reshoring of PCB manufacturing, but I think it is also due to the industry just now beginning to understand the capabilities of today’s technology.
Another theme that came up in my conversations was that people underestimate the versatility of newer technology. In some cases, they were concerned that they would not be able to implement tools like robotic loaders with their current equipment. It may surprise those people to hear that this is not a major issue anymore. With the flexibility of today’s technology, you can virtually integrate it with any piece of equipment you have, whether old or new. This is typical for many automation technologies. After this year’s show, I believe more people will recognize this, and we will see them implementing automated solutions into their current manufacturing processes. From there, we will see a major improvement throughout the whole PCB industry as well as the industries it supports.
This year’s IPC APEX EXPO certainly gave me some insights into the electronics industry and where it will be soon. If you had the chance to visit the Chemcut booth while at the conference, thank you for stopping by. If you did not get the chance, please consider stopping by next year. Even if you are not involved in the PCB industry, it is always insightful to have conversations with people with outside perspectives.
Christopher Bonsell is a regular columnist for I-Connect007. To read his columns or contact Bonsell, click here.
This article originally appeared in the 2023 edition of Show & Tell Magazine.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/09/2025 | Andy Shaughnessy, Design007 MagazineTrade show season is wrapping up as we head into summer. Where has the time gone? I hope you all get the chance to take a vacation this year, because I know you’ve earned one. Speaking of which, when was my last vacay? If I can’t remember, it’s probably time for one. It’s been a busy week in electronics, with fallout from the back-and-forth on tariffs taking up most of the oxygen in the room. We have quite an assortment of articles and columns for you in this installment of Must-Reads. See you next time.
Kaynes Technology Acquires Canada-Based August Electronics
05/09/2025 | PRNewswireAugust Electronics Inc. is pleased to announce that it has entered into a definitive agreement to be acquired by Kaynes Canada Limited, a wholly owned step-down subsidiary of Kaynes Technology India Limited, a leading Electronics System Design & Manufacturing (ESDM) company. The transaction is expected to close by the end of May 2025, subject to customary regulatory approvals and closing conditions.
Localized Automation Becomes a Tariff Storm Safe Haven, but U.S. Smart Factory Build-Out Costs Far Exceed China’s
05/09/2025 | TrendForceTrendForce’s latest “Human-Machine Technology Report” points out that although the 90-day delay on the U.S. reciprocal tariffs announced by the Trump administration in early April 2025 offers temporary relief, it has already triggered lasting shifts in global manufacturing and supply chain strategies.
Primech AI Plans Production of 300 HYTRON Robots through its China Manufacturing Expansion
05/09/2025 | Globe NewswirePrimech AI Pte. Ltd., a subsidiary of Primech Holdings Limited announced a significant expansion of its manufacturing capabilities through a strategic manufacturing partnership in Guangdong Province, China.
Ultrahuman Expands its American Factory’s Manufacturing Capacity
05/09/2025 | GlobeNewswireUltrahuman, a pioneer in health optimization technology, has announced that it’s ramping up its capacity of the Ring AIR. Ultrahuman’s manufacturing facility (UltraFactory) in partnership with SVtronics, a US-based electronics manufacturing business, has been operational in Plano, Texas, since November 2024.