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American Standard Circuits Appoints David Alderman to Sales Operations Manager
April 5, 2023 | American Standard CircuitsEstimated reading time: 1 minute
 
                                                                    American Standard Circuits announces the appointment of industry veteran David Alderman to the position of Sales Operations Manager.
When making the appointment, president, and CEO Anaya Vardya noted, “With the growth we have been experiencing over the past few years it was not only important but critical that we find someone of David’s knowledge and experience to handle the front and be the face of our operation, from accepting and handling quotes to turning them around in a professional and timely manner. In this position, which is new to us as well, David will be responsible for servicing our customers from the very beginning of the process, from when we receive the RFQ, to DFM, pricing, setting delivery dates, pre-engineering and QA requirements, processing the order and getting it on the floor. Having worked with David before we are certain he is the right person for this position and are pleased to have him join our team.”
Added Mr. Alderman, “This position is new and exciting for me and the ASC team. I am very impressed with the progress that American Standard Circuits has made in recent years and very happy to be part of this fine team.”
For more information about American Standard Circuits' services or to ask one of their technology experts a question go to www.asc-i.com.
Visit I-007eBooks to download your copies of American Standard Circuits’ micro eBooks today:
- The Printed Circuit Designer’s Guide to…?Fundamentals of RF/Microwave PCBs
- The Printed Circuit Designer’s Guide to… Flex and Rigid-Flex Fundamentals
- The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator’s Perspective
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Julia McCaffrey - NCAB GroupSuggested Items
Standard of Excellence: Speed vs. Quality in Customer Service
10/29/2025 | Anaya Vardya -- Column: Standard of ExcellenceThe key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.
Come Together: Tom Marktscheffel Used Data to Build CFX and a Global Factory Standard
10/27/2025 | Sandy Gentry, Community MagazineWhen Tom Marktscheffel, director of product management software solutions at ASMPT, looks back on his nearly three decades in electronics manufacturing, one word stands out: data. “Data is the new gold,” he says. Without it, automation, artificial intelligence, and the factory of the future are impossible. With it, the industry can move from manual, error-prone processes to smart, connected systems that make real-time decisions.
It’s Only Common Sense: Your Biggest Competitor Is Complacency
10/27/2025 | Dan Beaulieu -- Column: It's Only Common SenseIf I had a nickel for every time I heard, “That’s how we’ve always done it,” I’d own a PCB factory on every continent. That statement deserves to be carved on a tombstone, because it’s a eulogy for innovation, growth, and survival. Customers, markets, and technology don’t care how you’ve always done it. Change is happening every day, and if you’re standing still, you’re not holding your ground; you’re falling behind.
PDN Optimization: Balancing Performance and Cost in SoC Designs
10/22/2025 | Zach Caprai. Siemens EDAThis article demonstrates advanced PDN optimization techniques through a real-world case study of AMD’s Versal adaptive SoC platform. Using the VCK190 evaluation kit featuring the Versal AI Core series VC1902 device, I’ll explore how effective PDN design and optimization can help meet demanding technical specifications while addressing essential business goals.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.

 
                                     
                                     
                                     
                                     
                                             
                                             
                                             
                                             
                                             
                                             
                                     
                                             
                                             
                                             Driving Innovation: Mechanical and Optical Processes During Rigid-flex Production
                                         Driving Innovation: Mechanical and Optical Processes During Rigid-flex Production It’s Only Common Sense: Your Biggest Competitor Is Complacency
                                         It’s Only Common Sense: Your Biggest Competitor Is Complacency The Chemical Connection: Onshoring PCB Production—Daunting but Certainly Possible
                                         The Chemical Connection: Onshoring PCB Production—Daunting but Certainly Possible





 
                     
                 
                    