-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
The Shaughnessy Report: The Designer Roundtable Roundup
June 8, 2016 | Andy Shaughnessy, PCBDesign007Estimated reading time: 2 minutes
Every year, I attend SMTA Atlanta, just across town. You have to love a local trade show! No airlines, no jet lag, and no hotels. It’s a small show; it would fit in a school gymnasium.
Regional tabletop shows like this may be the next big thing. Fees for exhibiting are so low that it’s hard to justify not exhibiting. Some companies had their local reps manning the booths, but I talked to exhibitors who flew in from all over the East Coast, including one technologist from Canada. If you can tie in a few customer visits, the trip can pay for itself.
But for me, the highpoint of SMTA Atlanta is the Designers Roundtable. This informal gathering usually draws about a dozen PCB designers, some of them ex-Scientific Atlanta veterans. It’s moderated by UPMG’s Pete Waddell, and we bounce questions off the designers for an hour or so. It’s very informal, and it draws many of the PCB designers in metro Atlanta.
This year the roundtable had 15 attendees, up from 12 last year. Two of the new attendees were under 35, which surprised all of us. They design medical boards, which isn’t such a surprise; that’s one segment that keeps on growing. Most of the designers attending work for Cisco, Siemens, Sienna, NCR, and a few other smaller firms.
A few takeways: None of these designers thought much of solder mask-defined pads, because they create more problems than they solve.
- They don’t trust CAD vendors’ libraries, and there’s not much love for OEMs’ libraries either. One designer said he spends hours re-inventing the wheel designing footprints he’s used before.
- They didn’t see much hope for the new “pay per use” license being floated by companies like ANSYS. One designer said that soon they’d all be back renting mainframe time like it was 1987 all over again.
- As always, most designers at the roundtable have a love/hate relationship with their EDA tools. One Cadence user said he really loves his tool’s horsepower, but he’s glad Dal Tools makes Cadence tools work better.
- None of these attending designers, or even their companies, use signal integrity or EMC simulation. One designer said, “All of the simulation in the chip is already done.”
- Most of these designers don’t like updating their EDA tools because each new rev of the tool contains even more errors than the previous rev.
To read this entire article, which appeared in the May 2016 issue of The PCB Design Magazine, click here.
Suggested Items
Hands-On Demos Now Available for Apollo Seiko’s EF and AF Selective Soldering Lines
06/30/2025 | Apollo SeikoApollo Seiko, a leading innovator in soldering technology, is excited to spotlight its expanded lineup of EF and AF Series Selective Soldering Systems, now available for live demonstrations in its newly dedicated demo room.
Indium Corporation Expert to Present on Automotive and Industrial Solder Bonding Solutions at Global Electronics Association Workshop
06/26/2025 | IndiumIndium Corporation Principal Engineer, Advanced Materials, Andy Mackie, Ph.D., MSc, will deliver a technical presentation on innovative solder bonding solutions for automotive and industrial applications at the Global Electronics A
Fresh PCB Concepts: Assembly Challenges with Micro Components and Standard Solder Mask Practices
06/26/2025 | Team NCAB -- Column: Fresh PCB ConceptsMicro components have redefined what is possible in PCB design. With package sizes like 01005 and 0201 becoming more common in high-density layouts, designers are now expected to pack more performance into smaller spaces than ever before. While these advancements support miniaturization and functionality, they introduce new assembly challenges, particularly with traditional solder mask and legend application processes.
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
06/25/2025 | Nash Bell -- Column: Knocking Down the Bone PileTin whiskers are slender, hair-like metallic growths that can develop on the surface of tin-plated electronic components. Typically measuring a few micrometers in diameter and growing several millimeters in length, they form through an electrochemical process influenced by environmental factors such as temperature variations, mechanical or compressive stress, and the aging of solder alloys.
SolderKing’s Successful Approach to Modern Soldering Needs
06/18/2025 | Nolan Johnson, I-Connect007Chris Ward, co-founder of the family-owned SolderKing, discusses his company's rapid growth and recent recognition with the King’s Award for Enterprise. Chris shares how SolderKing has achieved these award-winning levels of service in such a short timeframe. Their secret? Being flexible in a changing market, technical prowess, and strong customer support.