Apple Surpassed ASUS with 9.6% Market Share in 2017 Global Notebook Market
February 12, 2018 | TrendForceEstimated reading time: 2 minutes
Market research firm TrendForce reports that the global notebook shipments for 2017 registered 164.7 million units, a year-on-year increase of 2.1%, higher than previous expectation of 0.7%.
“The global notebook market has benefited from biddings for notebook contracts in North America and regional economic recovery,” says Kou-Han Tseng, TrendForce notebook analyst. In 2H17, the market leader HP showed a considerable growth, driving the overall performance of notebook shipments beyond previous expectation.
For 2018, the market share of the top six brands is expected to rise to 89.1%, squeezing the room for other brands to develop. On the other hand, Xiaomi and Huawei recorded growth in Chinese market, but the results of their overseas deployment are not clear yet.
American laptop brands show strong momentum; Apple and HP recorded double-digit growth in 2017
HP has demonstrated its ambition since the second quarter and recorded new highs of shipments in 2H17. Its annual shipments hit a new milestone of 40 million units, a substantial increase of 10.5% over 2016. With a market share of 24.3%, HP has retained first place in the shipment ranking.
Lenovo’s laptop shipments witnessed a year-on-year drop of 4.9%. It enhanced its sales in Asia and Europe, but still cannot make up the shipment decrease in 1H17. This has an impact on the brand’s performance, making its market share down to 20.2%, ranking the second.
Getting contract bids for notebooks of North America government and growth in its Chromebook shipments allowed Dell to increase its annual global shipments by 0.5%. It remained third place in the global ranking with a market share of 15.2%.
The updated MacBook Pro in 2Q18 helped Apple expand shipments by 18% for the whole year, the highest growth rate among all the notebook brands. The market share of Apple reached 9.6%, 1.3 percentage points up from 2016, which allowed Apple surpass ASUS and rank fourth.
ASUS has adjusted its product strategy in recent years and shrink the production of models with low profits. Hence, the brand’s shipments are influenced, and its market share dropped to 9.5%, ranking the fifth.
Acer continues to expand aggressively in the Chromebook market, and its notebook shipments growth in North American market raised its annual shipments by 0.6%. Its market share recorded 8%.
About TrendForce
TrendForce is a global provider of the latest development, insight, and analysis of the technology industry. Having served businesses for over a decade, the company has built up a strong membership base of 435,000 subscribers. TrendForce has established a reputation as an organization that offers insightful and accurate analysis of the technology industry through five major research divisions: DRAMeXchange, WitsView, LEDinside, EnergyTrend and Topology. Founded in Taipei, Taiwan in 2000, TrendForce has extended its presence in China since 2004 with offices in Shenzhen and Beijing.
Suggested Items
IDTechEx Report on Quantum Technology: Nano-scale Physics for Massive Market Impact
04/30/2024 | PRNewswireThe quantum technology market leverages nano-scale physics to create revolutionary new devices for computing, sensing, and communications. Across the industry, quantum technology offers a paradigm shift in performance compared with incumbent solutions.
Guerrilla RF Completes Strategic Acquisition of GaN Device Portfolio from Gallium Semiconductor
04/29/2024 | BUSINESS WIREGuerrilla RF, Inc. has finalized the acquisition of Gallium Semiconductor's entire portfolio of GaN power amplifiers and front-end modules. Effective April 26th, 2024, GUER acquired all previously released components as well as new cores under development at Gallium Semiconductor.
Amphenol Reports Q1 2024 Results, Announces New Stock Repurchase Program
04/26/2024 | BUSINESS WIREAmphenol Corporation reported first quarter 2024 results. In addition, the Company is announcing a new three-year, $2 billion stock repurchase program.
Chinese Smartphone Market Maintains its Recovery Momentum at 6.5% Growth in 1Q24,
04/26/2024 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China smartphone shipments grew 6.5% year over year (YoY) to 69.3 million units in 1Q24.
Nanotechnology Market to Surpass $53.51 Billion by 2031
04/25/2024 | PRNewswireSkyQuest projects that the nanotechnology market will attain a value of USD 53.51 billion by 2031, with a CAGR of 36.4% over the forecast period (2024-2031).