-
-
News
News Highlights
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
New IPC Video Explains Electronics Manufacturing’s Importance in Evocative, People-Centered Language and Imagery
June 2, 2020 | IPCEstimated reading time: 1 minute

A new video from IPC, the global electronics manufacturing association, shows viewers the many ways “our lives and our communities depend on electronics” and invites them to learn more about “the crucial industry that’s at the heart of the modern world.”
The 90-second video features a series of evocative vignettes in which electronics-based devices and systems are making people’s lives safer, healthier, more connected, secure, and fun. The video also demystifies electronics technology by comparing it to the workings of a lightbulb and showing animations of the hard wiring inside consumer devices. The video is free of technical jargon and aims to help tech-centric IPC connect on a gut level with non-industry audiences such as policymakers and educators.
“We want people to take notice of things they’ve always taken for granted and be more curious about this critically important industrial sector,” said Chris Mitchell, IPC vice president of global government relations. “Part of our job in representing the industry is helping people understand what we do and why it matters, and this video is an effort to do that in language and pictures that will resonate with everyone.”
IPC will promote the video to targeted audiences in a campaign spanning YouTube, LinkedIn, Twitter, Facebook, e-mail newsletters, online presentations, and in-person meetings. IPC members are being encouraged to share it with their coworkers, friends, families, elected officials, and local educators and community leaders.
IPC’s embrace of a more people-centered message began last year with its award-winning “Start with the Standards” campaign, which linked IPC’s industry standards program with images of “those who mean the world to us,” including a baby in an incubator; a child in car seat; and a man in an MRI machine.
Most recently, IPC published new data showing that the electronics manufacturing sector supports more than 5.3 million American jobs, pays above-average compensation, and provides critical equipment and inputs to other key sectors including healthcare, transportation, and aerospace.
Suggested Items
North American EMS Industry Shipments Down 9.3% in May
06/25/2025 | Global Electronics AssociationIPC announced the May 2025 findings from its North American Electronics Manufacturing Services (EMS) Statistical Program. The book-to-bill ratio stands at 1.43.
North American PCB Industry Sales Up 21.4% in May
06/25/2025 | Global Electronics AssociationIPC announced the May 2025 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.03.
Chiplets and the Like are Redefining Microelectronics
06/25/2025 | productronicaThe performance of modern AI and high-performance computing applications can only be achieved with high-performance semiconductor technology.
United Electronics Corporation Advances Manufacturing Capabilities with Schmoll MDI-ST Imaging Equipment
06/24/2025 | United Electronics CorporationUnited Electronics Corporation has successfully installed the advanced Schmoll MDI-ST (XL) imaging equipment at their advanced printed circuit board facility. This significant technology investment represents a continued commitment to delivering superior products and maintaining their position as an industry leader in precision PCB manufacturing.
STMicroelectronics Introduces Advanced Human Presence Detection Solution to Enhance Laptop and PC User Experience
06/24/2025 | STMicroelectronicsSTMicroelectronics, a global semiconductor leader serving customers across the spectrum of electronics applications, introduces a new Human Presence Detection (HPD) technology for laptops, PCs, monitors and accessories, delivering more than 20% power consumption reduction per day in addition to improved security and privacy.