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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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PowerComp to Represent Board Shark PCB in New England
October 2, 2020 | Board Shark PCBEstimated reading time: Less than a minute

Board Shark PCB, a leading PCB solution provider, is pleased to announce that it has hired Power Component Sales, LLC (PowerComp) as its manufacturers’ representative. Under the agreement, Russell Nee and the team at PowerComp will provide sales and service for Board Shark PCB in New England and Upstate New York.
We are excited to have PowerComp as our representative’s in the Northeast,” stated Carl Moehring, President of Board Shark. “I am impressed with their approach to servicing their customers and communicating with their principals. Their dedicated team of professional sales and customer service staff will be a great benefit to increasing our market presence in this region.”
PowerComp is headquartered in South Windsor, Connecticut, with a sales office in Charlton Massachusetts. Founded in 1990, PowerComp represents manufacturers of electronic components used in power and related applications. Russell Nee, President/CEO, has been with the company for more than 30 years.
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The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.