It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Alpha Insights, Performance by Design: The Future of PCB Manufacturing in the Midwest
Happy’s Tech Talk #43: Engineering Statistics Training With Free Software
Element Solutions Launches ESI Automotive For Next-Generation Performance Solutions
October 26, 2020 | ESI AutomotiveEstimated reading time: 1 minute
Element Solutions Inc announces the launch of ESI Automotive; a strategic initiative that offers integrated material solutions at the system level for current and next-generation automotive hardware. Working closely with global businesses MacDermid Alpha Electronics Solutions and MacDermid Enthone Industrial Solutions, industry experts within ESI Automotive offer a single information point to connect the global automotive industry with an extensive range of chemical and material solutions.
ESI Automotive will focus on applications such as: extending power, range and efficiency in electric vehicles, safety in radar and vision systems for advanced driver assistance systems (ADAS) and braking systems, displays and in-mold electronic structures (in particular integrated touchscreen films), high performance fasteners and decorative trim.
With more than 60 years’ experience in providing integrated advanced circuitry, joining materials and surface finishing technology into the automotive supply chain, ESI Automotive brings specialist knowledge to develop innovative solutions. Through collaboration with dedicated automotive OEMs and Tier 1s, the new division works closely with the supply chain to meet growing industry challenges in reliability, form factor and performance.
Commenting on the launch, Steve Brown, global director at ESI Automotive explains: “The automotive industry is at a turning point, not only with the steady rise of electric vehicles, but also with the high level of automation and the quality of interior / exterior trim that consumers have come to expect. ESI Automotive is already meeting these growing needs for next-generation automotive hardware, with a full line of cutting-edge solutions and unrivaled expertise — enabling us to pre-empt future designs with state-of-the-art integrated technology.”
Steve continues, “Thanks to our rich heritage in specialty chemicals and our longstanding relationships with OEMs and their supply chain across the globe, we are taking products to the next level — and ensuring our customers have all the tools at their disposal to power their innovations into the new decade and beyond.”
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products
10/13/2025 | Technica USATechnica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.
Is Glass Finally Coming of Age?
10/13/2025 | Nolan Johnson, I-Connect007Substrates, by definition, form the base of all electronic devices. Whether discussing silicon wafers for semiconductors, glass-and-epoxy materials in printed circuits, or the base of choice for interposers, all these materials function as substrates. While other substrates have come and gone, silicon and FR-4 have remained the de facto standards for the industry.
Amplifying Innovation: New Podcast Series Spotlights Electronics Industry Leaders
10/08/2025 | I-Connect007In the debut episode, “Building Reliability: KOKI’s Approach to Solder Joint Challenges,” host Marcy LaRont speaks with Shantanu Joshi, Head of Customer Solutions and Operational Excellence at KOKI Solder America. They explore how advanced materials, such as crack-free fluxes and zero-flux-residue solder pastes, are addressing issues like voiding, heat dissipation, and solder joint reliability in demanding applications, where failure can result in costly repairs or even catastrophic loss.
The Training Connection, LLC Welcomes Industry Veteran Jack Harris to Lead Training Partnerships
10/07/2025 | The Training Connection LLCThe Training Connection, LLC (TTC-LLC), a premier provider of test engineering and development training, is proud to announce that Jack Harris, one of the most recognized names in electronics manufacturing training and technical development, has joined the company as Relationship Lead, Training.
EDADOC Ushers in a New Era of Robotics Innovation
10/07/2025 | Edy Yu, Editor-in-Chief, ECIOOn Sept. 11, Shanghai Zhiyuan Technology Co., Ltd. (MScape) made a stunning debut at Shanghai’s 2025 Fourth North Bund Cybersecurity Forum and Cyber Intelligence Security Frontier Technology and Equipment Exhibition. The company presented the world’s first Dvorak super heterogeneous architecture and the Zhijing T-series-embodied intelligence (robotics) edge computing power platform. This has been a game-changer in the cybersecurity technology field, filling the gap in the domestic robotics core computing power platform.