-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueVoices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
It's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
My Thoughts From the Virtual Show
April 11, 2021 | Patty Goldman, I-Connect007Estimated reading time: 3 minutes

Gosh, I sure missed the live event.
I listened in on several technical sessions, the awards ceremony, the keynotes, and the Hall of Fame management session. I tried a couple of professional development courses but got the frownie face on my screen and didn’t go back in. I have almost 90 days(!) to browse them to my heart’s content, so what the heck.
There were good points and a few not so good things about this first ever virtual conference. You probably experienced some yourself.
The management session was outstanding. HoF’er Gene Weiner almost single-handedly put together a fabulous lineup of speakers from both large and small companies. Most of the talks were prerecorded but the Q&A was live. The big advantage: no trouble getting speakers who were too far away or couldn’t spare the time—they just had to put together a talk, record it, and then be available at a specific time for the Q&A. No hours or cost spent traveling. The main downside I saw was that this was the first session of the week and there were a few technical glitches—mostly on my end. But then, I can go back and see them all again, so I’m not too upset.
The quality of the papers and speakers in the technical sessions was very good. Some people had chosen to prerecord their talk while others were live. The advantage of pre-recording was no risk of the speaker losing connection during their talk. Otherwise, not a lot of difference. Everyone was live and visible for the Q&A at the end of their talk. There seemed to be plenty of good questions and discussion—questions sent in via chat box and discussion between moderator and speaker. It worked.
The neat thing about the awards ceremony was that all the awardees had a moment in the sun, so to speak, via recorded comments (usu-ally this was limited to just the Hall of Fame and corporate awardees). Unlike most years, everyone attending any part of the conference/show could watch this. Usually, the awards are presented at luncheons that must be purchased. Which of course was the sad part for me—no luncheon! No sitting with a group of people that you may or not know and discussing the morning’s sessions or committees or what have you.
Which brings me to my big disappointment of APEX EXPO 2021: no people! No seeing your industry friends, no catching up on a year’s worth of happenings, no discussions, no hugs, no smiles. Our industry and IPC are, for sure, all about the people and there was just no way to actually talk to anyone. No one’s fault, just made it rather lonely. IPC meetings are always a recharge time for me.
On Thursday afternoon, I thought to “walk” the show floor, see what was there… Well, of course there were no booths, just small web-sites. No faces, no names, just products. No way to walk down the aisle for an ice cream and never get there because you stop and talk to 10 people and end up going in another direction. No way to catch up with old colleagues, say hi, see who is working where now. I would have loved it if the websites had shown a photo of the company booth from years past, or some faces and names. Who is on the other end of the “chat” anyhow? Can I tell them to say “hi” to so and so, and ask how business is going?
All in all, virtual had a big advantage in an excellent program, including the keynotes (see Pete Starkey’s review) along with the full 90 days to revisit and review the technical sessions, absorb all the info, submit additional questions, etc.
How much has this conference changed the way it will be structured from now on? Time will tell, but I think recording the tech sessions and the 90-day review window are definite keepers. I think having the virtual show in addition to live could work and help bring in more people who cannot spare the time or cost to attend. But I’m sure I’m not alone in missing the live, energizing event that IPC APEX EXPO has always been. Looking forward to San Diego next year!
This article originally appeared in the 2021 issue of Real Time with... IPC APEX EXPO Show & Tell Magazine.
Suggested Items
IPC Excellence in Education Award: Zenaida Valianu
05/01/2025 | Nolan Johnson, I-Connect007Zenaida Valianu is the training manager at IPC who brings more than 25 years of expertise in standards and training development to her role. She has revolutionized IPC certification training programs by significantly enhancing their content with comprehensive curricula and engaging materials. She has also been instrumental in developing essential workforce training courses and contributing to various other initiatives.
A Visit With ‘Flexperts’ Mark Finstad and Nick Koop
05/01/2025 | Joe Fjelstad, Verdant ElectronicsAt IPC APEX EXPO 2025, I chatted with seasoned flex experts Mark Finstad and Nick Koop about "Flexperts" and their roles as leading educators and in the realm of standards development for this increasingly indispensable electronic interconnection technology. They have been teaching about lessons learned and how to successfully navigate the “seas” of flexible circuits to help their students avoid the hazards that have taken down many of their predecessors in the past.
Real Time with... IPC APEX EXPO 2025: Improving the Electronics Industry With Advanced Packaging
04/30/2025 | Real Time with...IPC APEX EXPODevan Iyer, the Chief Strategist for Advanced Packaging at IPC, shares insights from his recent presentation at the EMS Leadership Summit. The discussion covers the importance of understanding market segments in IoT, power electronics, and high-performance computing. EMS companies are encouraged to specialize, invest wisely, and collaborate to meet customer needs.
Real Time with... IPC APEX EXPO 2025: The Role of AI in Advanced Packaging
04/30/2025 | Real Time with...IPC APEX EXPOIn a follow-up to his keynote, Dr. Ahmad Bahai, discusses the critical intersection of advanced packaging, computing, and AI in semiconductor innovation with Nolan Johnson and Devan Iyer. He emphasizes the need for new approaches to handle the data economy and highlights AI's role in optimizing electronics manufacturing. The conversation covers challenges in power and thermal management, the impact of AI on EDA tools, and bio-inspired innovations. Predictions about future trends point towards increased efficiency in design and manufacturing.
New IPC Standard Sets First Global Benchmark for E-Textile Wearable Reliability
04/29/2025 | IPCIPC announces the release of IPC-8981, Quality and Reliability of E-Textile Wearables. This first-of-its-kind standard sets baselines for testing and classifying e-textile wearables, addressing key challenges in product reliability, performance, and quality assurance.