-
-
News
News Highlights
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
My Thoughts From the Virtual Show
April 11, 2021 | Patty Goldman, I-Connect007Estimated reading time: 3 minutes

Gosh, I sure missed the live event.
I listened in on several technical sessions, the awards ceremony, the keynotes, and the Hall of Fame management session. I tried a couple of professional development courses but got the frownie face on my screen and didn’t go back in. I have almost 90 days(!) to browse them to my heart’s content, so what the heck.
There were good points and a few not so good things about this first ever virtual conference. You probably experienced some yourself.
The management session was outstanding. HoF’er Gene Weiner almost single-handedly put together a fabulous lineup of speakers from both large and small companies. Most of the talks were prerecorded but the Q&A was live. The big advantage: no trouble getting speakers who were too far away or couldn’t spare the time—they just had to put together a talk, record it, and then be available at a specific time for the Q&A. No hours or cost spent traveling. The main downside I saw was that this was the first session of the week and there were a few technical glitches—mostly on my end. But then, I can go back and see them all again, so I’m not too upset.
The quality of the papers and speakers in the technical sessions was very good. Some people had chosen to prerecord their talk while others were live. The advantage of pre-recording was no risk of the speaker losing connection during their talk. Otherwise, not a lot of difference. Everyone was live and visible for the Q&A at the end of their talk. There seemed to be plenty of good questions and discussion—questions sent in via chat box and discussion between moderator and speaker. It worked.
The neat thing about the awards ceremony was that all the awardees had a moment in the sun, so to speak, via recorded comments (usu-ally this was limited to just the Hall of Fame and corporate awardees). Unlike most years, everyone attending any part of the conference/show could watch this. Usually, the awards are presented at luncheons that must be purchased. Which of course was the sad part for me—no luncheon! No sitting with a group of people that you may or not know and discussing the morning’s sessions or committees or what have you.
Which brings me to my big disappointment of APEX EXPO 2021: no people! No seeing your industry friends, no catching up on a year’s worth of happenings, no discussions, no hugs, no smiles. Our industry and IPC are, for sure, all about the people and there was just no way to actually talk to anyone. No one’s fault, just made it rather lonely. IPC meetings are always a recharge time for me.
On Thursday afternoon, I thought to “walk” the show floor, see what was there… Well, of course there were no booths, just small web-sites. No faces, no names, just products. No way to walk down the aisle for an ice cream and never get there because you stop and talk to 10 people and end up going in another direction. No way to catch up with old colleagues, say hi, see who is working where now. I would have loved it if the websites had shown a photo of the company booth from years past, or some faces and names. Who is on the other end of the “chat” anyhow? Can I tell them to say “hi” to so and so, and ask how business is going?
All in all, virtual had a big advantage in an excellent program, including the keynotes (see Pete Starkey’s review) along with the full 90 days to revisit and review the technical sessions, absorb all the info, submit additional questions, etc.
How much has this conference changed the way it will be structured from now on? Time will tell, but I think recording the tech sessions and the 90-day review window are definite keepers. I think having the virtual show in addition to live could work and help bring in more people who cannot spare the time or cost to attend. But I’m sure I’m not alone in missing the live, energizing event that IPC APEX EXPO has always been. Looking forward to San Diego next year!
This article originally appeared in the 2021 issue of Real Time with... IPC APEX EXPO Show & Tell Magazine.
Suggested Items
The Global Electronics Association Releases IPC-8911: First-Ever Conductive Yarn Standard for E-Textile Application
07/02/2025 | Global Electronics AssociationThe Global Electronics Association announces the release of IPC-8911, Requirements for Conductive Yarns for E-Textiles Applications. This first-of-its-kind global standard establishes a clear framework for classifying, designating, and qualifying conductive yarns—helping to address longstanding challenges in supply chain communication, product testing, and material selection within the growing e-textiles industry.
IPC-CFX, 2.0: How to Use the QPL Effectively
07/02/2025 | Chris Jorgensen, Global Electronics AssociationIn part one of this series, we discussed the new features in CFX Version 2.0 and their implications for improved inter-machine communication. But what about bringing this new functionality to the shop floor? The IPC-CFX-2591 QPL is a powerful technical resource for manufacturers seeking CFX-enabled equipment. The Qualified Product List (QPL) helps streamline equipment selection by listing models verified for CFX compliance through a robust third-party virtual qualification process.
Advancing Aerospace Excellence: Emerald’s Medford Team Earns Space Addendum Certification
06/30/2025 | Emerald TechnologiesWe’re thrilled to announce a major achievement from our Medford, Oregon facility. Andy Abrigo has officially earned her credentials as a Certified IPC Trainer (CIT) under the IPC J-STD-001 Space Addendum, the leading industry standard for space and military-grade electronics manufacturing.
Magnalytix and Foresite to Host Technical Webinar on SIR Testing and Functional Reliability
06/26/2025 | MAGNALYTIXMagnalytix, in collaboration with Foresite Inc., is pleased to announce an upcoming one-hour Webinar Workshop titled “Comparing SIR IPC B-52 to Umpire 41 Functional & SIR Test Method.” This session will be held on July 24, 2025, and is open to professionals in electronics manufacturing, reliability engineering, and process development seeking insights into new testing standards for climatic reliability.
IPC Rebrands as Global Electronics Association: Interview With Dr. John W. Mitchell
06/22/2025 | Marcy LaRont, I-Connect007Today, following a major announcement, IPC is embracing the rapid advancement of technology with a bold decision to change its name to the Global Electronics Association. This name more accurately reflects the full breadth of its work and the modern realities of electronics manufacturing. In this exclusive interview, Global Electronics Association President and CEO Dr. John W. Mitchell shares the story behind the rebrand: Why now, what it means for the industry, and how it aligns with the organization’s mission.