Global Smartphone Market Grew 13.2% in Q2
July 30, 2021 | Business WireEstimated reading time: 2 minutes
The rebound from 2020 continued for smartphones in the second quarter of 2021 (2Q21) as overall shipment volumes grew 13.2% year over year, slightly beating IDC's forecast of 12.5% growth. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 313.2 million devices during the quarter, which further proves this market is headed back toward sustained growth. Every region contributed to the overall growth except for China, where the lack of flagship product launches, weaker than expected demand, and the further decline of the Huawei brand pulled the market down 10% compared to the second quarter of 2020.
"The smartphone market has been fortunate enough to not experience the severe supply constraints as the automotive, PC, and display industries," said Ryan Reith, program vice president with IDC's Mobile and Consumer Device Trackers. "The pandemic is far from over, yet consumers around the world continue to show the need for mobile devices and a willingness to spend in these categories. Shipments of 5G devices are on the rise, especially as price points go down, but we continue to believe that consumers are not yet buying specifically for 5G. They are buying because they need a replacement device and in some cases the first-time smartphone."
With Huawei shipments continuing to decline and the recent announcement that LG is exiting the smartphone business, market share is up for grabs. This resulted in some significant shifts in the market positions of the remaining companies. Most notably, Xiaomi moved into the second position for the first time in 2Q21, moving Apple to third. In the markets where Huawei and LG are strongest (China and the USA, respectively), companies face different chances of gaining that share. In the United States, Motorola, TCL, and OnePlus experienced year-over-year gains beyond what they have seen in recent years due to LG's departure. In China, it's the usual suspects – Xiaomi, OPPO, vivo, and Apple – that continue to gain from Huawei's rapid decline.
"China's role in Apple's incredible growth in the last few quarters cannot be denied. Huawei had a significant share in the high-end segment in China, and with its massive decline, Apple remained the best option for consumers in this segment. In the previous quarter (1Q21), Apple had already captured 72% share of the >$800 segment in China, with Huawei falling to just 24%. This is a clear sign that other players in this market have not breached this price segment," said Nabila Popal, research director with IDC's Mobile and Consumer Device Trackers. "Globally, all Chinese brands are growing rapidly, with Xiaomi hitting record volume this quarter and year-over-year growth of 86.6%. Another rising star is realme, which saw the fastest year-over-year growth among the top 10 at 149% and more than three-quarters of its volume coming from outside China. As all these Chinese brands increase their focus in regions like Europe, Latin America, and the Middle East and Africa, the competition will only get more intense for the likes of Samsung and other players in those markets."
Suggested Items
Amphenol Reports Q1 2024 Results, Announces New Stock Repurchase Program
04/26/2024 | BUSINESS WIREAmphenol Corporation reported first quarter 2024 results. In addition, the Company is announcing a new three-year, $2 billion stock repurchase program.
Chinese Smartphone Market Maintains its Recovery Momentum at 6.5% Growth in 1Q24,
04/26/2024 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China smartphone shipments grew 6.5% year over year (YoY) to 69.3 million units in 1Q24.
Nanotechnology Market to Surpass $53.51 Billion by 2031
04/25/2024 | PRNewswireSkyQuest projects that the nanotechnology market will attain a value of USD 53.51 billion by 2031, with a CAGR of 36.4% over the forecast period (2024-2031).
Technica USA Presents Inaugural Supplier Alliance Award at IPC APEX EXPO 2024
04/24/2024 | Technica USADuring IPC APEX EXPO 2024, Technica USA took the opportunity to thank all of their supply partners that made the effort to join them for the exhibition in their booth, as well to all of our SMT partners that had their own booths, with the latest in automation and process technology.
IDTechEx Report Unveils 3D Electronics Status and Opportunities
04/22/2024 | PRNewswire3D electronics is an emerging manufacturing approach that enables electronics to be integrated within or onto the surface of objects. 3D electronic manufacturing techniques empower new features, including mass customizability, greater integration, and improved sustainability in the electronics industry.