Affinitiv Launches Electric Vehicle Division, Voltage
February 22, 2022 | Business WireEstimated reading time: 1 minute
Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, unveiled a new electric vehicle (EV) division, Voltage. The new unit builds an EV growth strategy for dealers to effectively position themselves for the future of EV. Voltage underscores Affinitiv’s commitment to helping its customers prepare for the future by providing tailored solutions to thrive in the emerging EV segment.
Affinitiv Voltage appeals to the new wave of buyers by ensuring the sales and service department of each dealership is prepared for electric vehicles. The comprehensive approach to the EV environment is based on Affinitiv’s leading technology and services fueled by Atlas DX, an integrated predictive intelligence platform designed to deliver complete solutions for dealerships. The company's new EV Division will be led by Brian Wayne, Voltage Division President, and is chartered with orchestrating the development of EV products and services across the Affinitiv platform.
“Because the automotive industry continues to evolve, there is a need for a solution to address the unique customer journey for an EV adopter,” said Brian Wayne. “Most OEs are anticipating 30-40% of all sales to be EV in the next eight years, which means OEMs and dealers need to act now, or risk being left behind. Affinitiv Voltage is that solution and I’m excited to launch this division to our customers to grow the EV footprint through our technology and services.”
Through Voltage, Affinitiv will provide dealerships with a customized EV workshop to assess and understand their specific needs as well as an EV-readiness survey to see how well they score against other dealerships. In addition, with the core focus on technology and services, Affinitiv will implement the most needed products to fill the gaps and assist the customer throughout the entire EV customer journey. The EV buyer is a different customer who wants and expects to be treated as such. Affinitiv Voltage can help deliver the solutions and services to empower dealerships to exceed these expectations.
“Affinitiv Voltage is leveraging our experience working with thousands of dealers and enabling billions of communications across the automotive lifecycle,” said Adam Meier, Chief Executive Officer at Affinitiv. “We are helping dealers, dealer groups, and OEMs adapt to the unique and rapidly evolving EV customer journey while cultivating loyalty and sustainable, predictable growth.”
Suggested Items
iNEMI Names Grace O'Malley CTO
05/02/2024 | iNEMIThe Board of Directors of the International Electronics Manufacturing Initiative (iNEMI) has named Grace O'Malley Chief Technical Officer (CTO).
Dubai Launches Global Blueprint for Artificial Intelligence
05/02/2024 | BUSINESS WIREDubai has launched a blueprint for Artificial Intelligence (AI), a yearly plan that will focus on harnessing the technology’s potential to improve quality of life around the world.
NextFlex Convenes the Hybrid Electronics Community at Binghamton University
05/01/2024 | NextFlexBinghamton University hosted the NextFlex hybrid electronics community on April 18 for a day of expert presentations, breakout sessions on technology and manufacturing topics, and networking.
IDTechEx Report on Quantum Technology: Nano-scale Physics for Massive Market Impact
04/30/2024 | PRNewswireThe quantum technology market leverages nano-scale physics to create revolutionary new devices for computing, sensing, and communications. Across the industry, quantum technology offers a paradigm shift in performance compared with incumbent solutions.
TSMC Certifies Ansys Multiphysics Platforms, Enabling Next-Gen AI and HPC Chips
04/30/2024 | PRNewswireAnsys announced the certification of its power integrity platforms for TSMC's N2 technology full production release. Both Ansys RedHawk-SC and Ansys Totem are certified for power integrity signoff on the N2 process, delivering significant speed and power advantages for high performance computing, mobile chips, and 3D-IC designs.