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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Altix Receives Repeat AcuReel Contact Printer Order
September 6, 2022 | ALTIXEstimated reading time: Less than a minute
Altix is delighted to deepen their ties with Elcoflex, a European pioneer in Roll-to-Roll production based in Finland. Their latest development efforts are targeted to mass produced IoT devices such as Smart Labels, Printed Batteries and Supercapacitors.
This new AcuReel unit will focus on dry film and soldermask exposure using Altix’s latest OmniLight™ HR light source. The machine will boast the latest endless stitching function and will be capable of double-sided registration prior to soldermask exposure. Moreover, the system’s tailor-made unwinder and winder pair is entirely designed & manufactured by Altix in France.
‘This latest purchase order is of the utmost importance to us’ underlines Alexis Guilbert, Altix Sales & Product Manager. ‘A roll-to-roll specialist such as Elcoflex renewing their trust in us is a testament to our RtR exposure capabilities’.
‘Altix's ability to meet our special requirements and understanding the challenges of roll-to-roll exposure were the main factors in deciding to purchase the newest line from them.’ says Timo Peltoniemi, Managing Director of Elcoflex.
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Julia McCaffrey - NCAB GroupSuggested Items
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.