-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueThe Butterfly Effect
The basis of chaos theory is a key concept known as the “butterfly effect.” It’s the idea that a small event in one place creates a cascading set of events elsewhere. So, how is the EMS landscape changing? We’re tracking the concerns and dynamics of this landscape, and there’s a lot to learn.
Coming to Terms With AI
In this issue, we examine the profound effect artificial intelligence and machine learning are having on manufacturing and business processes. We follow technology, innovation, and money as automation becomes the new key indicator of growth in our industry.
Box Build
One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
Reorganization of the ASMPT SMT Solutions Segment in North and South America
June 4, 2024 | ASMPTEstimated reading time: 2 minutes
ASMPT, the market and innovation leader in hardware and software for semiconductor and electronics manufacturing, has reorganized its ASMPT SMT Solutions segment in the Americas (USA, Canada, Mexico and Brazil). The business, which was previously managed centrally from Suwanee in Georgia, USA, will be divided into separate North and South America regions. With this measure, ASMPT is sharpening its market focus to better meet the specific needs and requirements of the very different markets.
The markets in Mexico and Brazil differ from those in the USA and Canada. While mainstream solutions for the high-volume production of consumer goods, computers and automotive electronics are the main drivers in Mexico and Brazil, the Canadian and USA markets focus more on innovative and customer-specific advanced packaging solutions for high-mix production and on the development of special products for medical technology, the aerospace and defense industries, as well as industrial electronics, all of which are particularly demanding in terms of innovation and quality. “Serving these different market requirements required an operational separation of the Americas organization, which had previously been centrally coordinated from Suwanee, Georgia,” explains Josef Ernst, CEO of ASMPT SMT Solutions. “Splitting the areas of responsibility allows ASMPT to focus on the specific needs of the markets in North and South America in a more targeted manner.”
Ramon Hernandez is responsible for Mexico and Brazil, and Alexander Hagenfeldt is in charge of the USA and Canada. Backoffice and support operations in the Americas will remain largely unchanged under the leadership of the previous managers. Ramon Hernandez has in-depth technical knowledge and 23 years of experience from holding various positions in the electronics industry. As a sales representative, he learned about testing, inspection and AOI systems along with other key technologies. At ASMPT, Hernandez developed successful market strategies as the General Manager for Mexico and made the business a key revenue driver within the Americas.
Alexander Hagenfeldt is responsible for the USA and Canada. He has been with ASMPT for 13 years and has held various positions within the Technical Solutions Marketing team and Service EMEA. He is well known in the industry for his extensive experience working with electronics manufacturers around the world and his visionary strategies for customer-focused hardware and software solutions for semiconductor and electronics manufacturing.
“I am convinced that this targeted market alignment with clearly assigned responsibilities will enable us to serve our customers throughout the Americas even more effectively while allowing us to become more competitive and to keep growing successfully,” said ASMPT CEO Josef Ernst.
Suggested Items
ASMPT to Exhibit Smart Manufacturing at IPC APEX EXPO 2024
03/27/2024 | ASMPTWith its innovative, data-driven Intelligent Factory concept and a comprehensive hardware and software portfolio around SMT production, market and innovation leader ASMPT will be a major presence at the IPC APEX EXPO 2024, the industry’s main event in California.
ASMPT is Upbeat on the Results of productronica 2023
11/20/2023 | ASMPTASMPT, the global innovation and market leader in SMT and semiconductor assembly & packaging solutions, calls its extensive presence at the world’s leading trade fair productronica for electronics development and manufacturing in Munich a complete success.
Real Time with... SMTAI 2023: Adjusting to the Supply Chain
10/18/2023 | Real Time with...SMTAIMark Ogen, ASMPT SMT Solutions' marketing manager for the Americas, discusses the unique challenges facing a build up of capacity in electronics manufacturing under these current supply chain conditions. Where is ASMPT putting their development attention for their customers? Find out here.
Real Time with... SMTAI 2023: Adjusting to the Supply Chain
10/18/2023 | Real Time with...SMTAIMark Ogden, ASMPT SMT Solutions' marketing manager for the Americas, discusses the unique challenges facing a build up of capacity in electronics manufacturing under these current supply chain conditions. Where is ASMPT putting their development attention for their customers? Find out here.
Technica, U.S.A. Recognized for Outstanding Performance, Earns Sixth Consecutive ASMPT Award for Sales and Service Excellence
01/16/2023 | Technica USATechnica, U.S.A. (Technica), a leading electronics industry representative and distributor, announced today that it has been honored by its principal ASMPT for demonstrating exceptional sales performance and customer support in the Americas. The award, which was presented to Technica last month at the annual ASMPT sales meeting, marks Technica’s sixth consecutive recognition of its stellar execution.