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Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
July 12, 2024 | Marcy LaRont, PCB007 MagazineEstimated reading time: 2 minutes

I spent my week at SEMICON West in San Francisco, returning last night. It was a full week that had me drawing parallels between what is happening in the semiconductor sector and in our segment of the supply chain. I had my mind blown listening to presentations and panels on things like quantum computing. The future is indeed bright. Tech-heavy, but very bright.
But in all seriousness, if there was one phrase from the conference that rings most true in my mind, it is “unprecedented opportunities and unprecedented challenges.” Stay tuned for SEMICON coverage over the next week and additional coverage in our August magazines.
And as a Phoenix resident, I have to add, “Stay cool out there!”
SEMICON WEST 2024 Kicks Off in San Francisco
Published July 11
A nod to my show coverage mentor Pete Starkey, this Day 1 recap of SEMICON 2024 is meant to take the reader through my first day at SEMICON West with some level of completion. From kicking off with SEMI America’s Joe Stockunas and the CEO Summit keynotes, moving onto SEMI CEO Anjit Manocha’s stirring industry overview themed “Unprecedented,” to a CHIPS for America update from Dr. Laura Locascio of the U.S. Department of Commerce, to compelling discussions on AI, e-mobility and workforce, I hope you will enjoy this glimpse into this show.
Building Resilient Supply Chains
Published July 8
Coming down from the tradeshow this past week, Mark Goodwin’s recent piece on supply chains is particularly apropos. Mark reminds us of the havoc the COVID-19 pandemic wrought on global supply chains and points out that concerted efforts toward things like onshoring and nearshoring are symptoms of a lingering feeling of insecurity around them. The answer? Creating resilient supply chains that are agile, secure, with the highest integrity remains of the utmost importance.
Pushing the Limits of PCB Impedance Control
Published July 9
Alex Knowles of RoBAT pushes the limits of impedance control in his recent article, starting off with the truth, “While we’ve long known the importance of impedance control in PCB design, with the increase in frequencies, the decrease in SNR (NRZ to PAM4), and the continual reduction in device size, the impact of signal integrity on poor impedance control of transmission lines is even more significant.” In case you missed it the first time around, Alex’s article from the June issue of PCB007 is a worthy read.
Remembering George Dudnikov
Published July 10
As many of us in this industry head into the last chapters of our careers, it is important to remember our friends and colleagues in this industry. We lost another friend last week in George Dudnikov, who I knew from my days at Hadco. Sharing a few thoughtful tributes made by other friends in the industry, we say goodbye and thank you to George, and send the very best to his family and friends.
Book Excerpt: The Printed Circuit Assembler’s Guide to... Low-Temperature Soldering, Vol. 2, Chapter 2
Published July 10
Since the first volume of The Printed Circuit Assembler’s Guide to...™ Low-temperature Soldering was published over five years ago, considerable changes have occurred in the low-temperature soldering landscape. In Chapter 2 of this updated volume, Morgana Ribas, Ph.D., et al., MacDermid Alpha Electronics Solutions looks at the evolution from first-to fourth-generation LTS. Take a peek and download your own free copy.
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Brent Fischthal - Koh YoungSuggested Items
Meet with The Test Connection Inc. (TTCI) at SMTA Guadalajara 2025
08/18/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a trusted provider of electronic test and manufacturing solutions for more than 45 years, is pleased to announce its participation at the upcoming SMTA Guadalajara Expo & Tech Forum, taking place September 17–18, 2025, at Expo Guadalajara, Salón Jalisco Hall D & E.
Creating Connections in Mexico
07/30/2025 | Michelle Te, Community MagazineA concerted effort by the Global Electronics Association—Mexico team over the past year has created inroads for the Global Electronics Association (formerly IPC) with leading electronics companies, government offices, and academic institutions in Mexico. “Our goal is to bring more awareness to what the Global Electronics Association is and what it offers,” says Lorena Villanueva, senior director. “We also aim to increase our membership. Of 3,200 members of the Global Electronics Association, only 180 are in Mexico.”
Confronting the Challenges of an Aging Workforce
07/15/2025 | Becky Calwell and Myriam Sullivan, Jobs for the FutureElectronics manufacturers have faced persistent workforce challenges as they struggle to find skilled workers to meet rising production demands, while rapid advancements in technology raise the bar for technical expertise. These ongoing issues highlight the need for innovative workforce strategies to address talent shortages and adapt to the industry’s evolving demands.
TTCI Joins Printed Circuit Engineering Association to Strengthen Design-to-Test Collaboration and Workforce Development
07/09/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a leading provider of electronic test and manufacturing solutions, is proud to announce its membership in the Printed Circuit Engineering Association (PCEA), further expanding the company’s efforts to support cross-functional collaboration, industry standards, and technical education in the printed circuit design and manufacturing community.
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
06/24/2025 | Mike Konrad -- Column: The Knowledge BaseAs the electronics manufacturing industry races to meet rising global demand and technological complexity, the need for a highly skilled, future-ready workforce has never been greater. At the forefront of addressing this challenge is The Electronics Manufacturing & Assembly Collaborative (EMAC)—a national initiative dedicated to strengthening the talent pipeline through strategic collaboration with SMTA, education, and government stakeholders.