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Suggested Items

It’s Only Common Sense: Customers Capabilities—and Confidence

04/20/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.

It’s Only Common Sense: Stop Blaming the Market and Outwork It

03/30/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve been in this business long enough to hear every excuse in the book, from “The market is soft” to “The economy is uncertain” to “Customers are holding back” and “Politics are unstable.” You know what? It’s all true, but the reality is: The market doesn’t care.

Companion Guide to Popular UHDI Podcast Series Now Available for Download

03/23/2026 | I-Connect007
The companion guide to On the Line With…American Standard Circuits: Ultra High Density Interconnect (UHDI) explores how UHDI is reshaping PCB design and manufacturing. As trace widths shrink from 25 microns toward 5 microns, UHDI enables finer geometries, tighter impedance control, improved RF performance, and reduced layer counts.

Target Condition: Adaptation Is the New AI Advantage

01/29/2026 | Kelly Dack -- Column: Target Condition
A LinkedIn comment from a sharp HR acquaintance who helped me through the hiring process at my new company stopped me mid-scroll because it aligned perfectly with a theme running through this month’s issue of I-Connect007 Magazine. She wrote: “AI suddenly knows more than all of us, instantly. It can explain things, but it can’t do them. It isn’t unique, and you can’t automate presence. Knowledge may no longer be power; adaptation is.”

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

01/23/2026 | Michelle Te, I-Connect007
Lately, I’ve been thinking a lot about storytelling. Partly because I’m reading "Creativity, Inc.," by Ed Catmull, and partly because it’s impossible to separate Pixar’s success from the power of the stories it tells, both on screen and behind the scenes. Everything matters to Pixar—from the technology to the leadership—but what makes Pixar truly special is the stories it tells about human emotions. They make our human complexity understandable.
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