It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Alpha Insights, Performance by Design: The Future of PCB Manufacturing in the Midwest
Happy’s Tech Talk #43: Engineering Statistics Training With Free Software
WISE s.r.l., Parma, Italy, Announces Continued Success For 2024
February 3, 2025 | WISE s.r.lEstimated reading time: 1 minute
Wise s.r.l., a leading provider of wet and mechanical process equipment for the printed circuit board industry, announced its strong performance for 2024, achieving a 19% increase in sales over the past year and a 40% growth over the last two years.
Massimo Passerini, who has recently been appointed as the new CEO of Wise, expressed the company’s satisfaction with its sustained growth in both sales and market share over the past five years. Wise’s continued success is driven by its commitment to technology, quality, and a solid financial foundation, allowing the company to expand its customer base across Europe and the United States. While Wise has long held a significant share in the mechanical process equipment market, it has also made substantial gains in the wet process equipment sector in both regions.
To address the company’s continued growth in sales and equipment manufacturing, Wise has expanded its production facilities twice in the past five years. The most recent expansion, completed in late 2024, increases the manufacturing space by 50% and will provide the capacity to meet the rising demand for their products.
Passerini credited the company’s growth to its performance in Europe and the United States. Wise’s sales team and its distributors abroad have played a crucial role in the company’s success. Wise’s distributors have made significant investments in spare parts and service personnel over the past few years to support the growth in these territories, particularly Technica in the United States.
Wise and its distributors remain committed to enhancing customer service. In addition to expanding spare parts availability in Italy and in warehouses on both the East and West coasts of the United States, Wise provides ongoing, high-quality training for its technical service team abroad. Training sessions, held twice a year, ensure the 10-member service team stays up to date with the latest advancements in equipment design and maintenance.
Looking ahead, Wise anticipates continued growth in 2025 and beyond. With the ongoing performance and support from its distributors, the company will continue to invest in personnel and R & D to strengthen its position as a leading force in the industry.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Is Glass Finally Coming of Age?
10/13/2025 | Nolan Johnson, I-Connect007Substrates, by definition, form the base of all electronic devices. Whether discussing silicon wafers for semiconductors, glass-and-epoxy materials in printed circuits, or the base of choice for interposers, all these materials function as substrates. While other substrates have come and gone, silicon and FR-4 have remained the de facto standards for the industry.
Green Circuits Boosts Midwest Presence with New Regional Sales Manager Ray Ponder
10/08/2025 | Green CircuitsGreen Circuits, a full-service Electronics Manufacturing Services (EMS) partner to leading OEMs, today announced the appointment of Ray Ponder as Regional Sales Manager for the Midwest region.
Catching Up With Mark Wood, Microart Services
10/08/2025 | Dan Beaulieu, D.B. Management GroupMicroart Services has been in business for over 40 years, growing from a design PCB layout company to a full-service EMS company focused on serving its customer base with standard and custom solutions. I’ve heard from my rep friends, their competitors, and even my Canadian PCB friends that Microart is “one of the best EMS companies in North America.” That’s why I decided to speak with CEO Mark Wood to discover the secret to his company's success.
I-Connect007 Releases Episode 5 of Groundbreaking Ultra HDI Podcast Series
10/10/2025 | I-Connect007In Episode 5 “Via Structures,” host Nolan Johnson welcomes back John Johnson, Director of Quality and Advanced Technology at American Standard Circuits. Together, they explore the designer’s perspective on UHDI’s impact on via structures, diving into the metallurgy, chemistry, mechanical considerations, and stackup reduction that provide greater design flexibility and fewer constraints than ever before.
Capital Electro-Circuits Achieves ITAR Registration to Strengthen Aerospace and Defense Capabilities
10/06/2025 | Capital Electro-CircuitsCapital Electro-Circuits, Inc. (CEC), a U.S.-based manufacturer of mission-critical printed circuit boards since 1985, announced that it is now officially registered with the U.S. Department of State, Directorate of Defense Trade Controls (DDTC) under the International Traffic in Arms Regulations (ITAR).