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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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IPC APEX EXPO 2025: We’ve Got It Covered
April 1, 2025 | I-Connect007 Editorial TeamEstimated reading time: 3 minutes

IPC APEX EXPO is the largest electronics manufacturing trade show in North America, bringing together professionals from all sectors of the supply chain to educate, network, and share their products and services.
I-Connect007 is at the heart of it, and over these next few weeks we're filling our daily and weekly newsletters with the interviews, sponsors, technical insights, information about award recipients, and reviews of keynote speakers, standards activity, the technical conference, and receptions.
Our coverage is found in one easy-to-find location at Real Time with... IPC APEX EXPO 2025 and is sponsored by Blackfox, Burkle North America, KYZEN, Mycronic, and Technica USA. Navigate through “Videos,” “Show Coverage” and “Photos” to find what you’re looking for. Check back regularly as more content is added. You won’t want to miss any of our unique coverage.
Here’s a breakdown of what you’ll find:
Real Time with...: This two-station recording studio makes our booth unique. For the past 14 years, we’ve been talking to dozens and dozens of industry influencers about trends in the electronics industry. It’s our goal to record, edit, and make these videos live within 30 minutes. Scroll through this year's listing of more than 80 interviews that span the supply chain, including several conversations with key directors at IPC.
Reviews: IPC APEX EXPO is more than a show floor; it’s a hub for education. To provide extensive coverage from our perspective, we attended the special receptions, talked to the newcomers and industry legends, sat in on the keynotes, and have interpreted what we learn from many of the Professional Development Courses. We’ll also report on the standards development meetings, the new Learning Lounge, and the two special sessions of the Technical Conference.
Interviews: Outside of the Real Time with... interviews, we catch up with several important contributors to the industry, including our exclusive one-on-one interviews with keynote speakers Kevin Surace and Ahmad Bahai. We’ve also talked to the outgoing and new IPC Student Board Members, and winners of the Best Student Paper and Best Student Poster. It’s an impressive group of young professionals and an encouraging look at the future of our industry.
Award winners: The annual awards handed out by IPC recognizes the distinguished efforts of some of the brightest minds in the electronics industry. We’ve spoken to these award winners (including our former publisher Barry Matties, who received the IPC President’s Award this year), and share how they feel about the recognition from IPC and what they’re currently working on.
Photo coverage: You’ve likely seen the IPC photographer, and our own photographer PV Nguyen, roaming the show floor, peeking into receptions, and getting up close to the stage during events in the ballroom. We select the best of the best, giving you a picturesque tour of the whole show. Look for your own booth and your friends in our photo gallery and on the IPC flickr stream.
In the meantime, we will continue to highlight content from our April issues of SMT007, Design007, and PCB007 magazines. With the show now complete, it’s important to continue to tackle the pain points in the industry and provide information that will positively affect your bottom line.
I-Connect007 provides the most comprehensive coverage of the global electronics industry. We’re good for you—and for the industry.
Remember to check back with us regularly as more content will be added in the coming weeks.. You won’t want to miss any of our unique coverage at Real Time with... IPC APEX EXPO 2025.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreI am the owner and president of the component store, LLC, a PCB rep firm I started 15 years ago, sort of unintentionally. While my business (and my sales prowess) have happily grown, I’ve witnessed significant changes in the sales process.
Securing the Future: The Battle for America's Flat Panel Display Industry
08/12/2025 | Marcy LaRont, I-Connect007The production and sourcing of flat panel displays have become a focal point of concern, particularly regarding national security. In this interview, Jim Will, executive director of the U.S. Partnership for Assured Electronics (USPAE), provides insights into the essential role of liquid crystal displays (LCDs) in both defense systems and everyday technology. Their conversation delves into the implications of America's dependence on Chinese manufacturers for these critical components, raising alarms about supply chain vulnerabilities amidst rising geopolitical tensions.
Kaynes Circuits to Invest $570 Million in PCB Tech India’s Tamil Nadu State
08/07/2025 | I-Connect007 Editorial TeamKaynes Circuits India, a subsidiary of Kaynes Technology India, announced on Aug. 4 that it plans to invest roughly $570 million over the next six years in the southern state of Tamil Nadu, the Economic Times reported.
Global Excellence in PCB Design: The Global Electronics Association Expands to Italy
08/07/2025 | Global Electronics AssociationIn today's rapidly evolving electronics industry, printed circuit boards (PCBs) serve as the critical backbone influencing the success, reliability, and time-to-market of countless products. Recognizing this essential role, the Global Electronics Association (formerly IPC), a worldwide leader in electronics standards, certification, and education, is now expanding its internationally acclaimed PCB design training to Italy.
AI Is the Golden Track Reviving Electronics and PCBs
08/06/2025 | Edy Yu, Chief Editor, ECIO, and the I-Connect007 Editorial TeamRemember 2021? Despite COVID, the electronics industry hit a high. Then came the slide. By 2023, the industry was deep in the red. With inflation, policy shifts, and exchange rate shocks, the problems were long, and the outlook was bleak. Recovery finally appeared in 2024, but it was fragile. Automotive electronics slumped, wireless demand stayed soft, and the ride up was anything but smooth. Yet, amid the uncertainty, one bright track emerged: artificial intelligence (AI).