Estimated reading time: Less than a minute
October 29, 2007
Dan Beaulieu's "It's Only Common Sense": Yes, You Still Need a Brochure!
So you think the Web site takes care of everything? That you no longer need a brochure? Think again my friend. According to Dan Beaulieu a great brochure is still a vital part of your sales and marketing process.Listen to this week's edition of "It's Only Common Sense" and find out how to develop a great brochure that will fit your budget.
More Columns from It's Only Common Sense
It's Only Common Sense: See Your Marketing as a Discipline, Not a DepartmentIt’s Only Common Sense: Customers Capabilities—and Confidence
It’s Only Common Sense: Hire for Hunger, Train for Skill
It’s Only Common Sense: Quoting Is Marketing, So Treat It That Way
It’s Only Common Sense: Stop Blaming the Market and Outwork It
It’s Only Common Sense: Speed Is a Strategy that Wins Customers
It’s Only Common Sense: Company Culture Is What You Tolerate
It’s Only Common Sense: Fearless Selling—Why Playing It Safe Is Killing You
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