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Universal, Selettra Plan to Prolong Partnership
August 8, 2005 |Estimated reading time: Less than a minute
BINGHAMTON, N.Y. and ARESE, Italy — Universal Instruments (UIC) and Selettra have extended their distribution partnership, further uniting sales and service expertise and products for the Italian electronics market. Based around UIC's AdVantis platform, the companies are now developing this relationship to incorporate the UIC product portfolio. Effective since July 1, 2005, UIC continues to provide service and support for the expanding customer base out of its Arese offices, while Selettra will promote the widened product range.
The contract will continue to build on the success of the mid-range AdVantis platform, now renowned for pioneering the inclusion of UIC's product reliability and technical expertise within a platform directly targeted at entry-level and mid-range markets. However, recent developments mean that Selettra will now be able to present their Italian customers with other UIC products, such as the Genesis platform, radial and axial Generation 8 insertion machines for modern thru-hole assembly and the Quadris high-volume placement solution. Also, the HSP solution facilitates assembly of high volumes of standard products, as well as larger panels, and the Optima Plus total productivity solution will provide Italian electronics manufacturers with a performance advantage for diverse production environments.