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The real cost to manufacture a PCB encompasses everything that goes into making the product: the materials and other value-added supplies, machine and personnel costs, and most importantly, your quality. A hard look at real costs seems wholly appropriate.
Alternate Metallization Processes
Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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In this issue of PCB007 Magazine, we discuss technology roadmaps and what they mean for our businesses, providing context to the all-important question: What is my company’s technology roadmap?
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Point of View: What Do Customers Want?
Years ago, I watched a Mel Gibson movie entitled “What Women Want,” which was not as difficult as you might think since he had the ability to read women’s minds. I would never pretend to be able to answer that question in any way, shape or form, but I would be able to offer some guidance on what customers want.
What Customers Need
What customers want is very simple. They want the core product or service of your business to meet their needs and expectations. If you are a PCB manufacturer, customers want a board that works, delivered on time, and at a value for their money. Wanting stuff that works, when you need it, is not an unreasonable expectation. Then why are high marks for customer satisfaction so difficult to reach and maintain consistently?
Because customers expect these things; they are called order qualifiers, or in other words, the price of admission. Satisfying these core areas will create loyal customers or cause them to tell others how good you are. However, if you don’t meet these basic objectives, they most certainly will tell anyone who will listen how bad you are.
Editor's Note: This article originally appeared in the June 2013 edition of The PCB Magazine.
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The Right Approach: Leadership 101—Be a Heretic, Not a Sheep
The Right Approach: Leadership 101—The Law of Legacy
The Right Approach: Leadership 101: The Law of Explosive Growth
The Right Approach: Leadership 101—The Law of Timing
The Right Approach: The Law of Sacrifice
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