UniPixel Rebrands Newly Integrated Touch Screen Technology as “XTouch

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UniPixel, Inc. UNXL, -1.97%a provider of Performance Engineered Films to the touch screen and flexible printed electronics markets, announced today the completion of the integration of the acquired Atmel XSense product technology into its own InTouch touch screen technology. The combined technologies are branded as XTouch.

The integration brings together the best attributes of each technology, which the Company expects will address key OEM (original equipment manufacturer) requirements for thinner, faster, lighter, and affordable technology. The Company believes XTouch could be a highly differentiated touch screen technology designed to deliver exceptional total performance and cost. The Company anticipates that XTouch will be especially well suited to address the segment of the market for larger screens, including notebooks, tablets and automotive touch screens.

Jeffrey A. Hawthorne, chief executive officer of UniPixel, commented, "This is an important milestone as we begin to aggressively ramp up our sales and marketing initiatives. We believe that XTouch is a leading-edge technology that will enable Tier 1 OEMs to produce devices with the attributes that individual and industrial consumers desire. We are now engaged in a growing number of evaluations with potential customers to qualify our products."

Mr. Hawthorne continued, "While we are in the early stages of actively marketing our products, we operate in large and growing markets that independent analysts currently estimate to be approximately $6 billion annually, and growing to approximately $9 billion by 2018. We look forward to firmly establishing UniPixel as a provider of highly differentiated touch screen technologies in the coming years."

About UniPixel

UniPixel, Inc. UNXL, -1.97% develops and markets Performance Engineered Films for the touch screen and flexible electronics markets. The company's roll-to-roll electronics manufacturing process patterns fine line conductive elements on thin films. The company markets its technologies for touch panel sensor, cover glass replacement, and protective cover film applications under the XTouch™ and Diamond Guard™ brands. For further information, visit www.unipixel.com.