It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
The Marketing Minute: Marketing With Layers
Singapore PC Market Growth Driven by Mobile PCs in 1H of 2015
September 25, 2015 | Gartner, Inc.Estimated reading time: 1 minute
PC shipments in Singapore totaled 588.300 units in the first half of 2015, a 12 percent increase over the same period last year, according to Gartner, Inc.
“Growth was driven by mobile PCs as shipments increased 18.4 percent compared to the same period a year ago, while desk-based PCs declined 2.3 percent, “ said Lillian Tay, principal research analyst at Gartner. “The boost in the first half of 2015 came from the education and government segments for PC replacement project deliveries, while the aggressive prices (sub US$300) in the less than 13 inch screen notebooks, and availability of new hybrid models, stimulated consumer purchases.”
Among the top 5 vendors (see table 1), HP and Apple were the two vendors that gained market share in the first half of 2015 (see Table 1). HP’s success was attributed to the project wins and a new mobile PC models line-up. Apple’s introduction of the new Macbook helped the company gain share.
PC shipments in Singapore are expected to total 1.17 million units in 2015, a 7.4 percent increase over 2014. The second half of 2015 will be marginally better than second half 2014 due to subdued local economic conditions; the slowdown in professional market device replacement activity and a push-out in consumer purchases till early 2016 when more PC models will be available based on Intel’s 6th generation CPU architecture.
Additional information is available in the Gartner report "Market Share: Final PCs, Ultramobiles and Mobile Phones, All Countries, 2Q15 Update." And Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2012-2019, 3Q15 Update”
About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 7,100 associates, including more than 1,500 research analysts and consultants, and clients in 90 countries.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Schweizer Ends Staff Restructuring Measures and Short-Time Working at the Schramberg Site
10/01/2025 | Schweizer Electronic AGSchweizer Electronic AG has implemented comprehensive measures to adjust its cost and personnel structure at its Schramberg site due to strong market fluctuations in the automotive and industrial electronics sector. Thanks to the successful restructuring, short-time working can now be ended with immediate effect. A stable order situation is expected for the fourth quarter, with signs of growth momentum returning in 2026.