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I’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”

It’s Only Common Sense: Your Biggest Competitor Is Complacency

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If I had a nickel for every time I heard, “That’s how we’ve always done it,” I’d own a PCB factory on every continent. That statement deserves to be carved on a tombstone, because it’s a eulogy for innovation, growth, and survival. Customers, markets, and technology don’t care how you’ve always done it. Change is happening every day, and if you’re standing still, you’re not holding your ground; you’re falling behind.

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There’s a dangerous myth that the keyboard is mightier than the phone, and if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough PDF proposals, customers will eventually buy from you. Let me set the record straight: Cold emails don’t close deals; conversations do.

It’s Only Common Sense: If You’re Not Differentiated, You’re Dead

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“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.

October 2025 SMT007 Magazine: Upgrading Your Production Software

10/01/2025 | I-Connect007 Editorial Team
EMS companies need advanced software systems to thrive and compete. But these systems require significant effort to integrate and deploy. What is the reality, and how can we make it easier for everyone? The October 2025 issue of SMT007 Magazine investigates business operations software and how best to achieve the necessary integrations.
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