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New Episode Drop: MKS’ ESI’s Role in Optimize the Interconnect

08/21/2025 | I-Connect007
In this latest episode, Casey Kruger, director of product marketing at MKS’ ESI, joins On the Line With… host Nolan Johnson to share how CO₂ laser technology delivers faster, more accurate vias in a smaller, more energy-efficient footprint.

The Marketing Minute: Staying Positive When the Market Isn’t

08/20/2025 | Brittany Martin -- Column: The Marketing Minute
In today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.

August 2025 SMT007 Magazine: Supply Chain Strategies

08/04/2025 | I-Connect007 Editorial Team
Believe it or not, how you manage your supply chain has a noticeable impact on how your brand is perceived. In this issue of SMT007 Magazine, we explore the connection between supply chain practices and brand perception—and what you can do to strengthen it.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/01/2025 | Nolan Johnson, I-Connect007
We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.

DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model

06/26/2025 | Andy Shaughnessy, I-Connect007
I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
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