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It’s Only Common Sense: Customers Need Confidence More Than Low Prices

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It’s a business myth that customers buy primarily on price. This belief has shaped sales strategies for decades, but after more than 40 years working with electronics manufacturers, OEMs, and EMS providers around the world, I have learned this simply is not true. Customers are actually looking for the lowest risk. From AI to advanced manufacturing technologies, we are producing products that would have seemed impossible only a few years ago. Every new product carries enormous expectations, and every supplier becomes an important part of that customer's success. In an environment like this, confidence has become one of the most valuable products any company can offer.

How San Francisco Circuits Achieved CMMC Certification

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When the U.S. Department of Defense began signaling that cybersecurity self-attestation would eventually give way to mandatory third-party certification, San Francisco Circuits decided to get ahead of it. That decision, made in 2019, shaped everything that followed: the systems we implemented, the partners we engaged, and the audit we ultimately passed. This is the story of that process, including what worked, what added complexity, and what we'd tell other EMS companies and defense suppliers that are now facing the same path.

Global Sourcing Spotlight: Global Sourcing in the Age of Constant Uncertainty     

08/19/2026 | Bob Duke -- Column: Global Sourcing Spotlight
Global sourcing has been built on finding the lowest possible cost. Companies have spent years refining supplier networks, negotiating pricing, consolidating purchasing power, and driving efficiency throughout the supply chain. This strategy has worked well in a relatively stable world where disruptions were the exception rather than the rule.

Global Electronics Association Brings IPC Builds Standards Development Event to Paris

08/06/2026 | Global Electronics Association
The global electronics industry will gather in Paris this September to help shape the standards that define how electronics are designed, built, tested and trusted worldwide.

DRAM Supply to Remain Tight in 2027, Prompting NVIDIA to Lower HBM Configurations for Rubin Ultra

08/05/2026 | TrendForce
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