India Traditional PC Market Recovers Due to Strong Consumer Demand and Special Projects in Q3 2017

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The overall India traditional PC shipments for Q3 2017 stood at 3.03 million units, with a strong growth of 72.3% quarter-on-quarter (QoQ) and 20.5% over the same period last year according to IDC’s latest Quarterly Personal Computing Devices Tracker November 2017. Even after excluding large education projects of over 10,000 units, the market still grew 10.9% year-on-year (YoY).

Segment Highlights

The consumer PC market was 1.51 million units in Q3 2017, which is 9.5% higher compared to the same period last year and a growth of 85.4 percent QoQ. “Seasonality and online festive sales drove positive consumer spending throughout the quarter despite declining consumer sentiment on the back of low employment opportunities, income and price levels,” says Manish Yadav, associate research manager, Client Devices, IDC India.

The commercial PC market registered 1.52 million units in Q3 2017. Large education projects improved the commercial PC market share from 45.2% a year ago to 50.2% in Q3 2017. “Special education projects in states like Tamil Nadu, Assam, etc. along with pumped-up demand from SMBs after the implementation of the new Goods and Services Tax (GST) has led to growth in Q3,” adds Yadav.

Top 3 Company Highlights:

HP Inc:

HP Inc. maintained its leadership position in the overall India traditional PC market with 31.1% share in Q3 2017. HP Inc. recorded a healthy 30.2% growth YOY due to a state-owned education project along with strong consumer demand. HP Inc. offered partner-focused, consultative training to address SMBs with new GST-ready solutions which was coupled with invoicing software by KPMG.

Lenovo:

Lenovo took the second spot, with a 24.1% market share in the overall India traditional PC market in Q3 2017. The consumer PC business grew at an encouraging 30.9% YOY, with a focus on expanding online and modern retail channels. Excluding special projects, the company grew by 5.4% year on year, aided by GST-ready machines along with increased and spill over spending from enterprises across verticals.

Dell Inc:

Dell slipped to third position with 20.0% market share in the overall India traditional PC market in Q3 2017. The company saw a growth of 226.3% quarter on quarter in overall consumer segment as it rebounded from stock unavailability during the latter half of Q2 2017. But this was still a YOY decline of 2.6% in Q3 2017. Commercial volumes declined YOY by 3.5% despite spending from its key enterprise accounts along with a large number of back to back orders spilled over from the previous quarter. 

India PC market forecast:

“IDC expects the overall India PC market in Q4 to decline due to seasonality and reduced consumer demand after the high consumer spending in Q3. However, going forward, the excitement around gaming PCs and price drops after GST will remain important factors for the consumer segment,” says Navkendar Singh, associate research director, IDC India. “Additionally, a few major deals in the commercial segment, backed by education projects across different states and spending from BFSI and IT/ITeS verticals, will aid the increasing contribution of the commercial segment,” adds Singh.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.