-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Book Review: Listen Up or Lose Out
July 10, 2018 | Dan BeaulieuEstimated reading time: 2 minutes

Listen Up or Lose out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster
Author: Robert Bolton and Dorothy Grover Bolton
Amacon, 2018
$19.95
There can never be enough books about the art and virtue of listening. As a sales trainer, I've learned that there is nothing more challenging than teaching people how to be quiet and listen. So, it was with great anticipation that I read this new book by Robert and Dorothy Grover Bolton. Never has there been a better time to try to teach people, not just salespeople, to turn down their devices, focus, and start intentionally listening to one another.
Here are some examples from the book:
The four-step reflective listening process:
- Take it in: Reflective listening begins with accurate reception of what the speaker said. Focus on the speaker’s frame of reference
- Sort it out: Figure out the thrust of what is being said
- Sum it up: Develop a highly condensed summary of what was said
- Say it back: Succinctly say it in your own words. Say it back to the speaker to make sure that you understand what she said, and she understands that you understand what she said.
My favorite chapter deals with those dreaded pauses. Oh, how I hate those pauses! I think we all do. We have a natural inclination to be petrified of dead air to the point where we would rather say something inappropriate than live through a pause.
From the book (italics are mine):
Six little-known facts about conversational pauses:
- Pauses are plentiful in most conversations. Living with them is part of normal conversation.
- Many people are uncomfortable with pauses. No kidding!
- The typical pause is very brief: Good listeners condition themselves to listen through the brief moments.
- Pauses are generally more significant moments than is commonly realized. The right word may be effective, but no word was as effective as a right-timed pause.
- Pauses often occur at key moments in a conversation. Silence regulates the flow of listening and talking…
- The average listener mishandles many pauses. Usually by interrupting the speaker, and often, at a critical point in the conversation.
I personally have seen this happen. For example, when a buyer is about to tell a seller whether he is going to buy his product or not, but his pause is too long, the salesperson jumps in and interrupts him just before he says “yes.”
The guidelines, exercises and lessons you can learn from this book will far outweigh anything you have learned in the past. This is the right book at the right time for anyone in business. The world would be a better place today if we all stopped talking and learned how to do some reflective listening.
Suggested Items
Meet the Author Podcast: Martyn Gaudion Unpacks the Secrets of High-Speed PCB Design
07/10/2025 | I-Connect007In this special Meet the Author episode of the On the Line with… podcast, Nolan Johnson sits down with Martyn Gaudion, signal integrity expert, managing director of Polar Instruments, and three-time author in I-Connect007’s popular The Printed Circuit Designer’s Guide to... series.
Intervala Hosts Employee Car and Motorcycle Show, Benefit Nonprofits
08/27/2024 | IntervalaIntervala hosted an employee car and motorcycle show, aptly named the Vala-Cruise and it was a roaring success! Employees had the chance to show off their prized wheels, and it was incredible to see the variety and passion on display.
KIC Honored with IPC Recognition for 25 Years of Membership and Contributions to Electronics Manufacturing Industry
06/24/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, is proud to announce that it has been recognized by IPC for 25 years of membership and significant contributions to electronics manufacturing.
Boeing Starliner Spacecraft Completes Successful Crewed Docking with International Space Station
06/07/2024 | BoeingNASA astronauts Barry "Butch" Wilmore and Sunita "Suni" Williams successfully docked Boeing's Starliner spacecraft to the International Space Station (ISS), about 26 hours after launching from Cape Canaveral Space Force Station.
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.