Gen Z as Customers: The Unique Needs of this Generation

Estimated reading time: 1 minute

Generation Z currently make up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This research highlights Gen Z's demographic makeup and customer profile, and looks at some brands that are successfully responding to their particular aspirations and needs.

Frost & Sullivan invites you to join Visionary Innovation Group principal consultant, Lynne Goulding, and guest speaker Hiral Patel from Barclay’s European Equity Research Team on Sustainable and Thematic Investing, for a live online Growth Innovation Leadership (GIL) briefing titled, "Gen Z as Customers: Understand and Service the Unique Needs of this Generation", on Tuesday, October 30, 2018, from 11:00 a.m. to 12:00 p.m. eastern time.

“Companies that are tracking well with Gen Z are those that embrace authenticity and transparency. Gen Z don’t like being ‘sold to’ and prefer brands that enable user-generated content and use social media influencers to do their marketing," says Goulding.

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