Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
The Right Approach: Get Ready for ISO 9001 Version 6
SEMI Launches Semiconductor Manufacturing Workforce Development Campaign
December 6, 2018 | SEMIEstimated reading time: 1 minute
The semiconductor manufacturing industry is fighting to attract, educate, and retain the necessary talent for its continued growth. A significant workforce gap of up to 10,000 global positions stretches the industry’s ability to meet the world’s already demanding technology needs. To solve this challenge, SEMI, the global electronics manufacturing association, is launching an audacious and innovative campaign to raise industry awareness and attract students and recent graduates that don’t yet know about the immense opportunities available to them in semiconductor manufacturing.
Semiconductors are the brains and memory of all modern electronics. Their incredible processing power has made breakthroughs possible in communication, transportation, and medicine, powering everything from smartphones to space travel. Whether you’re driving a car, surfing the internet or using a computer, semiconductors drive technological innovation. Global semiconductor revenue has grown by over $100 billion in the last four years and is projected to surpass $0.5 trillion by 2019.
The campaign, You’re Welcome, speaks to how fundamental, yet underappreciated, this technology is. It includes a suspenseful, action-filled movie trailer that shows what happens when scientists, engineers, and mathematicians make semiconductors to save the world from the brink of disaster. The video also takes viewers behind-the-scenes of a semiconductor facility, or fab, which brings together cutting-edge STEM fields to develop the world’s most advanced technology. The campaign’s website provides information about the value and production of semiconductors, as well as a career guide that showcases the wide variety of opportunities available with companies such as Intel, Samsung, Applied Materials, Tokyo Electron, and the more than 2,000 SEMI member companies.
The campaign is just one piece in SEMI’s comprehensive workforce development plan. The plan engages students as early-on as 4th grade, inspires and motivates them through high school and college, and provides pathways to professional careers, building a pipeline to fill the short-term and long-term needs of the industry. Through the You’re Welcome campaign, SEMI is addressing the increasingly urgent workforce need by taking a completely new, never-before-seen approach to talent recruitment by leveraging high-interest areas of entertainment, media and storytelling to excite students about the industry’s role in society.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/12/2025 | Marcy LaRont, I-Connect007We may be post-Labor Day, but it is still hot-hot-hot here in the great state of Arizona—much like our news cycles, which have continued to snap, crackle, and pop with eye-raising headlines over this past week. In broader global tech news this week, AI and tariff-type restrictions continues to dominate with NVIDIA raising its voice against U.S. lawmakers pushing chip restrictions, ASML investing in a Dutch AI start-up company to the tune of $1.5 billion, and the UAE joining the ranks of the U.S. and China in embracing “open source” with their technology in hopes of accelerating their AI position.
IPS, SEL Raise the Bar for ENIG Automation in North America
09/11/2025 | Mike Brask, IPSIPS has installed a state-of-the-art automated ENIG plating line at Schweitzer Engineering Laboratories’ PCB facility in Moscow, Idaho. The 81-foot, fully enclosed line sets a new standard for automation, safety, and efficiency in North American PCB manufacturing and represents one of the largest fully enclosed final finish lines in operation.
Dan Feinberg on Walt Custer: Remembering an Extraordinary Business Associate and Friend
09/09/2025 | Dan Feinberg, Technology Editor, I-Connect007The passing of Walt Custer marks the end of an era for all those who knew him and were helped and impressed by his presence, both personally and professionally. Walt's life was characterized by his unwavering commitment to the industry, his profound wisdom and willingness to share it, and his infectious enthusiasm for everything he did.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/05/2025 | Andy Shaughnessy, I-Connect007It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.
UHDI Fundamentals: UHDI Technology and Industry 4.0
09/03/2025 | Anaya Vardya, American Standard CircuitsUltra high density interconnect (UHDI) technology is rapidly transforming how smart systems are designed and deployed in the context of Industry 4.0. With its capacity to support highly miniaturized, high-performance, and densely packed electronics, UHDI is a critical enabler of the smart, connected, and automated industrial future. Here, I’ll explore the synergy between UHDI and Industry 4.0 technologies, highlighting applications, benefits, and future directions.