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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Elmatica Welcomes Max Brosnahan as Senior Technology Developer
April 25, 2019 | ElmaticaEstimated reading time: 2 minutes
“We have seen the need for this position for quite a while, and finally we can announce after an extensive search, that Max Brosnahan has joined our team as a senior technology developer,” says CEO of Elmatica Didrik Bech. “We are pleased to welcome Max into the Elmatica family. His experience from advanced software engineering, operating and developing new systems, and also taking care of data and security fits perfectly with our further development of the company.”
Digitalization of the supply chain is an important project for printed circuit broker Elmatica and raises the bar for having the best IT developers on the team.
A Different Challenge—PCBs are Not Simple
“Contracting to Elmatica and working with the team on systems handling printed circuit data, was quite different from anything I had done before. The complexity has a very strong technical aspect to it, more so than my previous projects. PCBs are not simple”, says Brosnahan.
Brosnahan has lately worked on automating and modernizing IT systems, developing product data import systems and has for numerous clients established a variety of web-based purchasing and identity platforms. He lately automated ClearChannels out of home advertisement systems and developed a web-based purchasing system for Alterra Mountain Company.
The Futures Advantages Offer Further Growth
“At Elmatica we have lately focused a lot on developing our own IT systems, however, we are, and will always be a broker of printed circuits with some of the best and most experienced technical advisors onboard. Still, to further develop and grow, we take the enormous advantages Artificial Intelligence, APIs and automation offers, implement them into our systems, and is, by this, able to offer our customers better security, transparency and predictability. For that, we need excellent developers like Max”, says Bech.
Brosnahan is very pleased with his new colleagues and impressed by the complexity and the knowledge around printed circuits.
“The depth of knowledge from the technical team is extremely impressive. Whenever I think I have a handle on a small detail there are always caveats or additional information they can provide which clearly shows I am only scraping the surface. It is a fantastic group of people to be working with. Looking forward to doing great work together”, Brosnahan finishes.
About Elmatica
Elmatica was established in 1971 and is the oldest broker of PCB in the world. Delivering to five continents and 39 countries with over 10 000 orders per year, to small family businesses and companies listed on the stock exchange. We are honored for being selected to chair several new task groups for independent standards in our industry together with IPC.
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Rachael Temple - AlltematedSuggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/08/2026 | Marcy LaRont, I-Connect007This week, I’ve selected some outstanding interviews that you’ll want to take note of. First, is a roundtable discussion featuring three dynamic industry cybersecurity experts. Please watch this important discussion that affects us all. Following that, I spotlight the IPC-2581 Consortium, which explains why IPC-2581 is the standard to replace Gerber data for manufacturing. Next, I am including my interview with PCBAA and AAM, who collaborated to release a short documentary on U.S. PCB manufacturing.
Global Electronics Association to Testify at the Office of the U.S. Trade Representative Panel on Section 301 Structural Excess Capacity
05/08/2026 | Global Electronics AssociationChris Mitchell, Vice President for Global Government Relations at the Global Electronics Association, will testify before the Office of the U.S. Trade Representative (USTR) Panel on Section 301 Structural Excess Capacity on Friday, May 8.
Hall of Fame Spotlight Series: Highlighting Karen McConnell
05/07/2026 | Dan Feinberg, I-Connect007In 2021, Karen McConnell was awarded the Raymond E. Pritchard Hall of Fame award in recognition of her contributions to the Association and the electronics industry. As a senior staff member and CAD/CAM engineer at Northrop Grumman Enterprise Services, her primary responsibility was to develop a common, shared EDM (Electronic Document Management) library to support the electrical and PCB design tool initiatives across Northrop Grumman Mission Systems.
A Necessary Shift From Gerber to IPC-2581
05/07/2026 | Tracy Riggan, Global Electronics AssociationIPC-2581 is an open, vendor-neutral data exchange standard developed by the Global Electronics Association to streamline the exchange of PCB design information across fabrication, assembly, and test. It replaces multiple legacy formats—including industry standards, Gerber, and ODB++—with a single, comprehensive, XML-based dataset that captures all manufacturing details.
TTC-LLC and TTCI: Smarter Training, Stronger Test at PCB East 2026
04/27/2026 | The Test Connection Inc.The Training Connection LLC (TTC-LLC) and The Test Connection, Inc. (TTCI) will be exhibiting together at PCB East 2026, taking place April 28–May 1 at the DCU Convention Center in Worcester, Massachusetts. Attendees can find both teams at Booth #103 during the main exhibition day on Wednesday, April 29.