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Spotlight on Mexico
Mexico isn’t just part of the electronics manufacturing conversation—it’s leading it. From growing investments to cross-border collaborations, Mexico is fast becoming the center of electronics in North America. This issue includes bilingual content, with all feature articles available in both English and Spanish.
Production Software Integration
EMS companies need advanced software systems to thrive and compete. But these systems require significant effort to integrate and deploy. What is the reality, and how can we make it easier for everyone?
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Zollner Elektronik Board of Management Adds Markus Aschenbrenner
May 28, 2019 | Zollner Elektronik AGEstimated reading time: Less than a minute
Since the of April 1, 2019, Markus Aschenbrenner has been a new force in the Zollner Group's Board of Management.
Aschenbrenner is well known in Zollner Elektronik AG. He worked for the company from 1992 to 2014, his last position being the Area Director of Central Sales and Distribution and General Manager in the US. In 2014 he moved to Knick Elektronische Messgeräte GmbH & Co. KG in Berlin, where he was a member of leadership.
His return to Zollner is part of the succession planning for the chairman of the board of management and chairman of the electronics strategic business division, Johann Weber, who will go into retirement on the 31 of December, 2020. Step by step, Aschenbrenner will take over responsibility for the electronics strategic business division and the marketing and sales department. Johann Weber will remain the Chairman of the Board of Management function until his departure.
Starting in 2021, Board of Management member Ludwig Zollner will assume the function of spokesperson for the board, in addition to his other areas of responsibility.
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Brent Fischthal - Koh YoungSuggested Items
Kevin Barrett Joins Technica USA as PCB Business Development and Account Manager
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It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.