-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueMoving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
Intelligent Test and Inspection
Are you ready to explore the cutting-edge advancements shaping the electronics manufacturing industry? The May 2025 issue of SMT007 Magazine is packed with insights, innovations, and expert perspectives that you won’t want to miss.
Do You Have X-ray Vision?
Has X-ray’s time finally come in electronics manufacturing? Join us in this issue of SMT007 Magazine, where we answer this question and others to bring more efficiency to your bottom line.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - smt007 Magazine
GEN3 Makes New Exclusive Distributor Announcement for North America, Canada and Mexico
October 2, 2019 | Gen3Estimated reading time: 3 minutes

Michigan based Horizon Sales has been selected as the equipment supplier for GEN3’s exclusive distributor servicing the North American, Canada and Mexico markets.
GEN3 is a world-leading British manufacturer of test and measurement equipment, and is pleased to announce that it has opened up its distribution network to include a strategic partnership with Horizon Sales. Horizon Sales is the Midwest’s most trusted source for electronics assembly, and soldering equipment and supplies.
In business for more than 25 years, Horizon delivers state-of-the-art equipment and supplies to its customers, helping them to achieve best-in-class status in their respective markets. Horizon Sales represents the mid-western states of Michigan, Ohio, Indiana, Kentucky, Western Pennsylvania, Illinois, Eastern Iowa, Wisconsin and Florida. For GEN3, Horizon will expand their geographical reach throughout N. America into Canada and Mexico to expand their sales territory, through their developed representation network.
Graham Naisbitt, Chairman and CEO of GEN3 stated: “We are proud to have come to an agreement with Horizon Sales, expanding their portfolio of superior and quality equipment to include our GEN3 products. The entire Horizon Sales team have cooperated in a way that we already feel we have simply extended our GEN3 family. They are the experts in their field with over 25 years representing industry leading equipment and we are confident that our test and measurement equipment compliments their existing product range well. Combine these factors with the fact Horizon Sales geographical reach is extensive; we are excited about the potential possibilities within a market that has an established need; such as automotive, medical, aviation and aerospace. It’s the right time to extend our coverage in the landscape that Horizon Sales covers, and we are looking forward to them introducing the market to GEN3 solutions.”
The agreement between GEN3 and Horizon Sales was made as a result of the partnership GEN3 had with distribution partner Ascentech coming to a natural end. Ascentech, was GEN3’s North American distribution channel for over 12 years and through this time both parties developed a successful business model. Ascentech’s company Directors, Randy Allinson and Greg Alexander will retire on the 01st of January 2020, and the GEN3 would like to take this opportunity to wish them well.
Horizon Sales’ President Dave Trail added: “All of us at Horizon Sales are excited to partner with GEN3. Their electronics test and measurement products are specialist in nature, which provides us with a unique selling proposition and advantage within our sales channels. We can add -value to all electronic manufacturing companies through the Gen3 solution offering, from the Tier IIII Contract Manufacturers, through to Tier I, and the large household name military and aerospace organizations.“
About GEN3
GEN3. Testing and measuring the electronics industry for over 40 years. For three generations, Gen3 have designed, engineered, manufactured, and distributed their test and measurement equipment into the electronics industry to shield their clients from failure in the field.
Their reputation for excellence has grown to a global scale. The team is made up of industry experts who work to set the standards around circuit testing, measurement, and compliance. They collaborate with key industry associations, offering our unique experience and expertise to educate all on what it takes to succeed. For product protection the preferred way is GEN3, where precision comes as standard, acting as a mentor and your front-line defender.
In the high-reliability arena, there is too much at stake to allow room for error. Testing must be finite and flawless. GEN3 understand the need for precision. Get closer to perfection by minimising your risk.
GEN3. Precision as standard.
For more information, please visit https://www.gen3systems.com.
Suggested Items
Neways, Teledyne FLIR Sign Frame Agreement for Ramp-up of Defense Business
06/21/2025 | NewaysNeways, the global innovator in mission-critical technology for leading semicon, defense & mobility, and connectivity companies, has signed a frame agreement with Teledyne FLIR. Teledyne FLIR is a global leader in thermal imaging infrared cameras that are applied in government & defense, industrial, and commercial markets.
Horizon Sales Hosts Successful 2025 Tech Days Event Featuring Live Demos and Cutting-Edge Equipment
06/21/2025 | Horizon SalesHorizon Sales, a premier manufacturers’ representative and distributor for the electronics assembly industry, successfully concluded its 2025 Tech Days event, welcoming more than 60 customers and 21 supplier partners over the course of two engaging days.
Industry Partners Launch Joint Venture Company Edgewing to Deliver Next Generation Combat Aircraft
06/20/2025 | BAE SystemsA new chapter in global defence collaboration began with the official launch of Edgewing, a joint venture bringing together international aerospace leaders BAE Systems (UK), Leonardo (Italy) and Japan Aircraft Industrial Enhancement Co. Ltd. (Japan).
Saab Receives Order from Sweden on Giraffe 4A Radar Systems
06/20/2025 | SaabSaab has received an order from the Swedish Defence Materiel Administration (FMV) of Giraffe 4A radar systems with associated services to the Swedish Armed Forces. The order value is approximately SEK 1.4 billion with deliveries 2026-2027.
Safran, Pen Aviation Sign Partnership, Marking First Export Success for New Compact Optronic Systems
06/20/2025 | Safran Electronics & DefensePen Aviation, a leading drone systems developer both in France and in Asia, and Safran Electronics & Defense are pleased to announce the signing of an addendum to their partnership, building on the Memorandum of Understanding (MoU) initially signed in 2024, which laid the foundation for a strategic collaboration to advance the Unmanned Aerial Vehicle (UAV) sector.